Explore the Cannabis Market Like Never Before

The leading platform for cannabis business intelligence, designed for researchers, retailers, investors, and manufacturers. Access unmatched insights, data, news, and analysis to navigate the global cannabis industry.


Connecting best-in-class retail, consumer, and market intelligence.

Equio provides a single access point to comprehensive data dashboards, our entire library of analyst reports, and international industry analysis.


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The Ultimate Data Platform for the Cannabis Industry

Equio for Researchers & Educators

Unlock the insights you need to lead in cannabis research and education with Equio:

  • Exclusive Access: Explore our extensive library of analyst reports.
  • Custom Analysis: Use our data to craft your market models and analyses.
  • Rich Data Interaction: Engage with nearly a decade of  industry data.

Equio for Retailers & Dispensaries

Enhance your operational decisions with actionable insights on inventory, pricing, and customer behavior. Equio helps you to:

  • Benchmark Your Business: Conduct comparative analyses to stand out in your local market.
  • Understand Your Customers: Gauge product preferences and foot traffic to foster sales and loyalty.
  • Stay Compliant and Informed: Keep abreast of cannabis licensing at all governmental levels.

Equio for Investors & Advisors

Navigate the cannabis investment landscape with data on key financial indicators and trends. With Equio, you can:

  • Assess Market Potential: Get clear on market sizing and growth prospects.
  • Spot Macroeconomic Trends: Understand the broader economic impacts on the cannabis sector.
  • Compare Markets: Utilize our exclusive metrics for state-by-state analysis.

Equio for Product Manufacturers & Brands

Tailor your brand and products to meet market demand with insights on retail sales and consumer trends. Equio enables you to:

  • Optimize Your Offerings: Analyze product preferences for effective portfolio management.
  • Identify Market Opportunities: Discover untapped potential and saturated areas by analyzing retail and purchasing trends.
  • Target Consumer Segments: Understand consumer profiles and behaviors to refine marketing strategies.

Explore Equio’s Comprehensive Dashboards

Equio retail dash board Detailed analysis of purchasing behaviors, dispensary foot traffic, and product saturation in the local market.
Equio dash board Profiling cannabis consumer archetypes, product preferences, and pricing sensitivity to inform your strategies.
Equio dash board Future market projections, benchmarks, and legislative insights up to 2025.

Pick your Equio plan

  • New Frontier Data thumbnail
    “The cannabis consumer is multifaceted, and it’s important to have the right tools to understand and engage, or you’re just going into the fight unprepared.”
    -David Johnson,
    Founder, Grassp Health & CEO, Cphere
  • New Frontier Data thumbnail
    “Equio is an integral part of our corporate vision: to be the nexus of data for the global cannabis industry.”
    -Giadha A. DeCarcer,
    Founder, New Frontier Data
  • New Frontier Data thumbnail
    “New Frontier Data’s Equio platform of cannabis reports is a critically important resource that helps me stay informed on a wide range of industry topics and current developments. This provides me with the intelligence I need to track the dynamic topic with confidence. New Frontier Data's deep data sets, associated detailed analysis, and trusted market forecasts help me to assess the potential opportunities that companies involved in the group may have.”
    – Ken Shea,
    Senior Analyst, Bloomberg
  • New Frontier Data thumbnail
    “New Frontier’s data has been a great tool to use in our investor deck and supplementary research binder. Their easy to understand charts and graphs help make non-cannabis investors understand the opportunity with ease and speed.”
    – Anthony Parrinello,
    President, Evergreen Strategies