Peeps, the chick-shaped marshmallow candy, are the quintessential Easter treat.
An estimated 700 million Peeps are sold annually, with 70% of sales occurring around Easter season, which falls between March 22 or April 25 (April 16 in 2017).
At an average cost of $0.26 per Peep, Easter season Peeps sales now annually exceed $127 million dollars .
Coincidentally, April is also of holiday significance to the cannabis industry, with the industry’s most significant date on 4/20.
In the state adult use markets of Colorado and Washington combined, April sales were nearly $126 million, less than $2 million shy of Peeps nationwide revenues over about the same period.
In Washington, nearly 12,000 pounds of cannabis (5.4 million grams) were sold in April 2016, for a 3.3x increase over sales in 2015 (3,500 lbs).
With adult use sales now active in Oregon and Alaska, and strong medical cannabis sales in states including California, Michigan, Arizona and Nevada, legal cannabis sales this 4/20 season are on track to well exceed Peeps sales nationwide.