As U.S. Support for Legalization Grows, Key Demographic Splits Remain
According to the General Social Survey (the gold standard of public opinion research), support for legalization has jumped exponentially over recent decades, from 17% in 1987 to 58% in 2016.
Historically, people without children have been much more in favor of legalization than those with children, and support falls with the size of the household: In 1987 people without children were more than 2x likelier to support legalization than those with 4 or more (25% vs. 11%).
While support has risen across all groups in the past 30 years, by 2016 stark differences remained: Those without children were 68% in favor, while those with 4 or more were 46% in favor.
New Frontier Data will examine other key market demographics in upcoming CannaBits.