U.S. CBD Consumer Report: Archetypes and Preferences, Volume 1

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New Frontier Data is proud to partner with Square, Inc. who made it possible for anyone to accept card payments using a smartphone or tablet, to present: U.S. CBD Consumer Report: Archetypes and Preferences, Volume 1. This report analyzes the largest U.S. CBD consumer survey to date and outlines nine unique consumer and non-consumer archetypes.
Topics in this report include:
  • Current U.S. CBD usage rates
  • Who is using CBD and for what reasons
  • Americans perception of CBD
  • Attitudinal and behavioral differences between CBD users
  • Preferred product types and brand awareness
  • Consumer trends amidst COVID-19

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