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9 Cannabis Consumer Archetypes

  New Frontier Data’s latest release examines nine distinct consumer types based on particular consumer habits, preferences and experiences. The categories are classified by respective rates of usage: heavy consumers, moderate consumers, and light consumers. Consumer types include: Traditional Lifestylers, Modern Lifestylers, and Functional Dependents; Medical Purists, Weekend Enthusiasts, [...]
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China’s Hemp Market

With global demand for hemp surging, China’s sector is poised for years of dramatic growth. In 2017, Chinese hemp sales totaled $1.1 billion (USD), approaching 1/3 of the $3.1 billion global market, with sales forecasted to grow to $1.5 billion (up 36%) by 2020. In 2017, textiles accounted for about 3/4 of China’s overall sales […]
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Oceania’s Estimated Total Addressable Market

  There are an estimated 2.8 million cannabis consumers in Oceania, representing a total addressable market of approximately $5 billion USD. While Australia, New Zealand, and Guam have legal medical markets, and the Northern Mariana Islands recently legalized both medical and adult use, the vast majority of the total addressable market remains illicit. Much of […]
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Comparing Market Sizes of Canadian Industries

  The total Canadian cannabis market (legal + illicit) is worth CAD 8.65 billion (USD 6.61 billion). By comparison, that is about 80% the collective worth of the Canadian film industry (CAD 10.80 billion, USD 8.26 billion). Ice hockey is Canada’s official national winter sport, valued by Scotia Bank at CAD 2.60 billion (USD 1.99 […]
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Comparing Cannabis Cultivation Energy Consumption

  Indoor cultivators use 18 times more energy to produce one gram of cannabis than outdoor cultivators use (kWh/gram) Lighting demand for indoor cannabis cultivation operations is 70 times more energy intensive than commercial office buildings While outdoor may produce more grams per kWh of energy, indoor cultivation produces more grams per square foot Indoor […]
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Major U.S. Companies Annually Use More Energy Than The Entire U.S. Cannabis Industry

  In 2017, the total amount of energy used for U.S. legal cannabis cultivation was 1.1 billion kilowatts (kWh).  In 2015, the total amount of energy used by U.S. Starbucks locations was 1.75 billion kWh. In 2016, the total amount of energy used by U.S. McDonald’s restaurants was 2.3 billion kWh. In 2017, the total […]
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Cannabis Production Consumes Less Energy Than Beer Production

  In terms of energy consumption per unit, roughly 1.2 kilowatt hours (kwH) of energy is required to produce 1 gram of cannabis, versus 0.2 KwH to produce 1 (12-oz.) bottle of beer. At those rates, the energy required to produce 1 gram of cannabis is equal to that required for a six-pack of beer. […]
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Top 12 Cannabis Stocks by Market Cap One-Year Stock Price Performance

  In the United States, medical cannabis is legal in 31 states and the District of Columbia. Nine of these, with D.C., have also legalized cannabis for adult use. In June, Canada became the second nation to legalize an adult-use market (due to open next month). As states increasingly legalize cannabis and the industry grows throughout […]
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The Home Grow Market Could Grow Quickly as Adult Use Expands

  In 2017, rising sales of concentrates in Colorado represented nearly 30% of all retail cannabis sales. While in Q1-2016 sales of medical concentrates were 44% higher than for adult-use sales, preferences had flipped by Q4-2017 as adult-use sales outpaced medical sales by 6%. Overall, the number of concentrates sold per adult cannabis consumer in […]
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DEA Plant Eradication Decline, as Processed Cannabis Seizures Hit a Record High

  As eradications decreased, the DEA’s number of interceptions of bulk processed cannabis nearly tripled, jumping 181%, from nearly 54,000 pounds in 2009 to over 151,000 last year. Rising volume in bulk cannabis interceptions reflects increased enforcement as the DOJ targets product diversion from legal markets to states where cannabis remains illegal or unregulated. Cannabis-related […]
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