Who We Are

Welcome to New Frontier Data, the most trusted market research company in the cannabis market since our inception. Our mission is straightforward: to provide the data and analysis that investors, retailers, brands, and regulators need to succeed in the dynamic cannabis industry.

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What We Do

For Executives, Investors, and Researchers

Make Informed Decisions with Comprehensive Cannabis Data

Get real-time dispensary visitor traffic, cannabis consumer, and cannabis market insights, providing the critical data needed to inform strategy and benchmark against the market.

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For Store Operators

Reach Your Full Audience Potential

Gain unprecedented insights into foot traffic trends and patterns, shopper behavior, and competitor performance—enabling more personalized experiences that drive more sales. Track store performance to measure success.

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For Marketers

Maximize Revenue Potential with Data Insights

Maximize ROI by targeting desired audiences with surgical precision and tracking marketing spend from ad to store visit.

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At New Frontier Data, we are dedicated to providing the cannabis industry with the data-driven insights needed to thrive. Trust us to be your partner in navigating this evolving landscape, ensuring you have the information and analysis necessary to achieve your goals.

Clients Who Depend On Our Data

Insights From the Cannabit

The only multi-media cannabis industry reference library in the world.

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Are You Actually Driving New Customers Or Just Measuring the Ones You Already Had

During a recent conversation with a dispensary client, they asked a different kind of question than we usually hear. Not: “How do we know someone came […]

The Question Every Dispensary Operator Eventually Asks

Recently during a conversation with a dispensary client, they asked a question that almost every operator eventually asks. “How do we know someone walked into the […]

Stop Measuring the First Basket: Why Dispensary Growth Requires a Lifetime Value Mindset

For many dispensary operators, growth has historically come from location, product assortment, pricing, and community loyalty. Marketing performance often gets evaluated in a very straightforward way. […]