Who We Are

Welcome to New Frontier Data, the most trusted market research company in the cannabis market since our inception. Our mission is straightforward: to provide the data and analysis that investors, retailers, brands, and regulators need to succeed in the dynamic cannabis industry.

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What We Do

For Executives, Investors, and Researchers

Make Informed Decisions with Comprehensive Cannabis Data

Get real-time dispensary visitor traffic, cannabis consumer, and cannabis market insights, providing the critical data needed to inform strategy and benchmark against the market.

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For Store Operators

Reach Your Full Audience Potential

Gain unprecedented insights into foot traffic trends and patterns, shopper behavior, and competitor performance—enabling more personalized experiences that drive more sales. Track store performance to measure success.

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For Marketers

Maximize Revenue Potential with Data Insights

Maximize ROI by targeting desired audiences with surgical precision and tracking marketing spend from ad to store visit.

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At New Frontier Data, we are dedicated to providing the cannabis industry with the data-driven insights needed to thrive. Trust us to be your partner in navigating this evolving landscape, ensuring you have the information and analysis necessary to achieve your goals.

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Insights From the Cannabit

The only multi-media cannabis industry reference library in the world.

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What Cannabis Operators Need to Know Right Now: August 2025 Industry Update

If you’re running a cannabis business in 2025, you already know the rules are constantly shifting beneath your feet. But this month? We’re looking at a […]

Cannabis Infused Beverages: The New Frontier of Intoxicating Libations?

When cannabis beverages emerged on the scene, people were skeptical. For one, they didn’t taste great. The infusion science was (and is) still evolving, and many […]

Gender differences and cannabis purchasing behavior

It’s no secret that both men and women consume cannabis. Traditionally, use by women was underreported because of the threats posed by prohibition. Namely, child custody […]