Who We Are

Welcome to New Frontier Data, the most trusted market research company in the cannabis market since our inception. Our mission is straightforward: to provide the data and analysis that investors, retailers, brands, and regulators need to succeed in the dynamic cannabis industry.

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What We Do

For Executives, Investors, and Researchers

Make Informed Decisions with Comprehensive Cannabis Data

Get real-time dispensary visitor traffic, cannabis consumer, and cannabis market insights, providing the critical data needed to inform strategy and benchmark against the market.

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For Store Operators

Reach Your Full Audience Potential

Gain unprecedented insights into foot traffic trends and patterns, shopper behavior, and competitor performance—enabling more personalized experiences that drive more sales. Track store performance to measure success.

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For Marketers

Maximize Revenue Potential with Data Insights

Maximize ROI by targeting desired audiences with surgical precision and tracking marketing spend from ad to store visit.

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At New Frontier Data, we are dedicated to providing the cannabis industry with the data-driven insights needed to thrive. Trust us to be your partner in navigating this evolving landscape, ensuring you have the information and analysis necessary to achieve your goals.

Clients Who Depend On Our Data

Insights From the Cannabit

The only multi-media cannabis industry reference library in the world.

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More Traffic Doesn’t Always Mean More Growth

A recent analysis of a multi-location cannabis operator uncovered an unexpected pattern. The dispensary with the highest monthly sales wasn’t the location where marketing was creating […]

The Fireworks Are Over. Now Measure What Actually Happened.

For many cannabis dispensaries, the Fourth of July delivers exactly what operators hope for. Parking lots fill. Transactions climb. Loyalty enrollments increase. Sales reports look healthy, […]

The Hidden Cost of Customer Acquisition for Dispensaries in 2026

Most dispensary operators believe customer acquisition is becoming more expensive. They’re right. Advertising restrictions continue to limit available channels. Competition is increasing in nearly every legal […]