Cannabis may be legal in many states, but prohibition has left a lingering impact on consumer behavior. Join us to explore the latest developments in the cannabis space and delve into the intriguing historical context of prohibition and its profound impact on these trends. By understanding the past, we can strategically and successfully move forward.

You’ll learn about consumer demographics, use patterns and product preferences, motivations for consumption, sourcing and purchase decisions, policy beliefs, and social influences. In addition, we dive deeper into the Boomer generation and the Cannabis Media Council’s groundbreaking “I’m High Right Now” campaign. We also hear the latest about cannabis consumers and marketing from Hearst Media. Get the information to make informed business decisions tailored to your target consumer type and their specific needs. Staying up-to-date with emerging trends and consumer preferences will also help you stay ahead of the competition in the ever-evolving cannabis industry.

Get a comprehensive overview of the cannabis industry’s investment landscape, including capital raises, M&A activity, and leading sectors. We will discuss how economic headwinds and dampened expectations for federal action in 2022 affected the North American capital raises. The webinar will highlight the United States’ continued dominance in attracting the majority of investor capital and driving M&A activity in 2022. Don’t miss out on this opportunity to gain a deeper understanding of the cannabis industry’s investment landscape.

Don’t miss the next session of our Data Power Hour series, brought to you in partnership with the Nevada Chamber of Cannabis. Learn how to utilize the wealth of data in Equio to grow your canna-business, and take a closer look at how dispensary insights and attribution reporting can elevate your marketing campaigns and maximize your ROI.

A conversation about market dynamics and opportunities with our Chief Knowledge Officer, Dr. Amanda Reiman, and Senior Director of Industry Analytics, Kacey Morrissey. An exploration of potential state market activations, the future of the cannabis market, and the impact of adult-use legalization on the illicit and medical markets in those states.

CBD has already begun to show up in a variety of skincare products and minor cannabinoids show promise for addressing common skin issues. Join New Frontier Data and Purissima for an intriguing discussion about the future of cannabis-based beauty.

Strategies for attracting new consumers to a dispensary are important, but retaining customers is the key to long-term success. Join New Frontier Data in exploring the characteristics and habits of consumers who purchase from dispensaries, what keeps them coming back, and how to maintain their loyalty.

As the cannabis industry evolves, it has become vital for brands and retailers to know who their customers are and how they are evolving. To provide a better understanding of the ever-changing consumer, we have identified distinct consumer archetypes based on analysis of social and demographic data along with cannabis consumer behaviors, goals, and purchasing habits. Join New Frontier Data for an in-depth discussion of Cannabis Consumer Archetypes.

As the cannabis industry evolves, emerging products are targeting consumers looking for specific outcomes. Intentional consumption is the process of selecting cannabis products based on specific goals. What are the most common goals for cannabis consumers and which products are most effective at meeting these goals? Join New Frontier Data and Jointly for an in-depth discussion of purposeful cannabis consumption.

Hear experts from Surna Cultivation Technologies and New Frontier Data as they explore the ways technology and innovation can be used to optimize cannabis cultivation.

What you will learn:

• How to optimize your controlled cultivation environment
• How Surna’s approach drives their client’s success
• Trends in cultivation technology and innovation
• Key considerations when building and retrofitting cannabis cultivation facilities

Listen to experts from Verde Compliance Partners and New Frontier Data for a discussion on the current state of cannabis regulation.

What you will learn:

• A review of recent legislation: CAOA v. 1 and 2, Research bill (DANK), and SAFE Banking.
• A deep dive into the Federal Standards Handbook: Cannabis potency, packaging, and labeling section.
• What role the FDA will play in the regulation of federally legal cannabis if any at all.
• How the federal prohibition of vertical integration will impact current state programs?
• The states most prepared to meet the standards if the Feds develop a national standard for potency, labeling, and packaging.

More than 3 million Americans grow their own cannabis with the potential of reaching 4.1 million by 2030. Who are the homegrowers and how and why do they grow cannabis at home? Join us as we discuss the homegrow market and the motivations, processes, and outcomes that are shaping this community of cultivators.

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An increasing number of consumers are incorporating cannabis into their lifestyles to manage and improve health and wellness. In this live industry briefing we will explore:

• Usage and health outcomes of medical cannabis patients
• Preferred product forms among wellness consumers
• Cannabis, fitness, and growing applications for sports
• The impact of cannabis normalization on alcohol use
• Wellness consumer archetypes, and the future of wellness demand

Legal hemp production is becoming an important component of American agriculture, given the vast potential and numerous product applications. After a volatile start to legal hemp farming in the U.S., stakeholders are projecting supply chains to stabilize in 2021 as the market matures, bringing more clarity and predictability throughout the entire commercial production lifecycle.

Since 2019, the number of countries with some form of legalized cannabis has increased from 50 to 70 with global legal sales projected to reach $51B by 2025, and consumers are forecast to spend $430 billion across legal and illicit markets in 2021 alone.

Our latest study, The Global Cannabis Report: Growth & Trends Through 2021, is a first-of-its-kind analysis of the global market for high-THC cannabis and the drivers, trends and opportunities shaping the industry’s growth and evolution.

As the cannabis industry matures and more states legalize recreation consumption, true brand leaders in the infused market space are emerging. For MSOs, brands, and vertically integrated organizations, this offers the opportunity to expand their portfolio with proven in-market products and get them on shelves quickly – all without the R&D and formulation timelines and expenses. While licensing offers many benefits, it’s not without its challenges and requires due diligence. Licensing strategies may require adjusted go-to-market strategies, financial structures, supply chain adjustments, and more.

An industry briefing exploring the findings of our latest report, 2021 Cannabis Regulatory Landscape: Emerging Trends in North America & Europe, a first-of-its-kind comparative assessment of governmental disparities and regional market dynamics shaping the regulatory landscape.

The second episode of our three-part webcast series focused on developing and bringing cannabis-infused products to market. In partnership with SoRSE Technologies, the leader in water-soluble emulsion technology, the discussion will focus on building a proven go-to-market framework, circumventing obstacles, and capitalizing on market opportunities.

Cannabinoids such as CBD and THC have proven to be a tricky ingredient for manufacturers when infusing food, beverage, and personal care products. Maintaining the product integrity, providing a consistent and enjoyable experience, mitigating the cannabis taste and smell, and the ability to scale are important challenges to overcome, but they also provide opportunities to set yourself apart from your competitors. When evaluating suppliers and emulsion technology solutions, there are a lot of questions, but what are the answers you should be looking for?

Watch our panel discussion with industry experts from Dentons and Merida Capital Holdings as we explore the findings in our recent report, Cannabis in the U.S. 2021 Mid-Year Market Update, and the challenges and opportunities for all stakeholders in an increasingly aggressive cannabis market.

a comprehensive discussion on the cannabis product lifecycle to guide your entry into this burgeoning market. This discussion will be specifically tailored for CPG professionals, but a topic for anyone interested.

Learn how cannabis consumer intelligence can give you an edge in an increasingly competitive industry

Topics include whole plant utilization, growth in food and fiber product development, U.S. consumption, and findings from our 2021 report, The U.S. Hemp Market Landscape.

Looking for key consumer trends to guide your cannabis product innovation strategy? Your new benchmark of cannabis consumer intelligence is here.

A panel discussion with industry experts from Hemp Benchmarks & Hemp Alternative as we unpack the findings from our most recent report, “The U.S. Hemp Market Landscape”, with a focus on CBD& other Cannabinoids.

Join New Frontier Data, RI Institute & U.C. Berkeley Cannabis Research Center, for an industry briefing on Cannabis H2O: WaterUse & Sustainability in Cultivation

Learn what a deep dive into 7 years of proficiency testing data shows us about the cannabis industry’s evolution AND how it can inform our roadmap for the future.

Learn about the growing importance of proficiency testing across the cannabis industry.