Our informative webinars and topical presentations are an important cornerstone of New Frontier Data’s mission to inform policy and commercial activity for the global cannabis industry.
WEBINARS & PRESENTATIONS
From Data to Archetype: Decoding Cannabis Consumer Preferences
Reserve your spot now and stay at the forefront of the cannabis market!
Our webinars garner hundreds of registrants, representing more than 30 countries worldwide, and provide a valuable resource on the topics shaping today’s cannabis industry such as cannabis consumer intelligence, global trends, cannabis legalization, and market dynamics.
Webinar recordings are available for viewing in Equio’s Cannabyte, our multi-media cannabis industry reference library.
What you will learn:
- How to optimize your controlled cultivation environment
- How Surna’s approach drives their client’s success
- Trends in cultivation technology and innovation
- Key considerations when building and retrofitting cannabis cultivation facilities
What you will learn:
- A review of recent legislation: CAOA v. 1 and 2, Research bill (DANK), and SAFE Banking.
- A deep dive into the Federal Standards Handbook: Cannabis potency, packaging, and labeling section.
- What role the FDA will play in the regulation of federally legal cannabis if any at all.
- How the federal prohibition of vertical integration will impact current state programs?
- The states most prepared to meet the standards if the Feds develop a national standard for potency, labeling, and packaging.
More than 3 million Americans grow their own cannabis with the potential of reaching 4.1 million by 2030. Who are the homegrowers and how and why do they grow cannabis at home? Join us as we discuss the homegrow market and the motivations, processes, and outcomes that are shaping this community of cultivators.
Why this matters to you: According to our latest report, Cannabis Consumers in America: Dynamics Shaping Normalization, consumers are increasingly integrating cannabis into their daily lives in novel ways. The report findings highlight how accelerating social acceptance is defining a new, mainstream cannabis culture as legal markets expand across the country
Despite legalization efforts and increased consumer demand, CBD is still considered a “high-risk” business, with many marketers dealing with the pain points of selling CBD online amid restrictions of advertising online and on social media. But CBD marketers are unaware of how tapping into the power of programmatic and other digital strategies will be effective for CBD marketing to help them reach undiscovered target audiences who have yet to be reached by other traditional methods. By understanding the digital marketing trends landscape, you can resolve those pain points, driving your CBD business growth.
Why this matters to you: According to our just-released market outlook, U.S. legal sales are projected to top $72 billion by 2030 with the activation of 18 new legal markets. The legitimacy of cannabis as a mainstream industry has never been more clear.
What you will learn: Our experts will discuss U.S. market dynamics including potential state market activations, consumption trends, product innovation and sustainability efforts.
Cannabis Marketing and the C-Suite: Measuring Success & Managing Up
Digital programs are a vital part of the marketing mix, but with complexities and challenges unique to cannabis, how can marketing professionals ensure these investments are driving dispensary foot traffic, building brand loyalty, and positively impacting the bottom line?
What’s Blooming in Cannabis for 2022?
Join us for an interactive and lively discussion on the biggest trends shaping the cannabis market in 2022. Bring your questions to this unique format hosted by the New Frontier Data research team and have them answered by some of the most knowledgeable minds informing the cannabis industry.
An industry briefing with experts from FTI Consulting as we reflect on emerging trends in cannabis finance and investment from our latest report, Cultivating Capital: Cannabis Finance & Investment, and look ahead to challenges and opportunities in a period of phenomenal growth.
Topics impacting investment activities to be discussed include:
- Private Capital Limitations and Industry Operationalization
- Industry Fragmentation and Deal Flow
- Intellectual Property as Competitive Differentiator
- Strategic Positioning for Global Expansion
Hear industry experts as they analyze key facets of the Cannabis Administration and Opportunity Act and discuss recommendations and considerations for building a federal regulatory framework.
This one-day, interactive virtual event will be divided into four modules focused on key areas shaping federal regulation including taxation, FDA oversight, interstate commerce, and international trade.
- Usage and health outcomes of medical cannabis patients
- Preferred product forms among wellness consumers
- Cannabis, fitness, and growing applications for sports
- The impact of cannabis normalization on alcohol use
- Wellness consumer archetypes, and the future of wellness demand
Our latest study, The Global Cannabis Report: Growth & Trends Through 2021, is a first-of-its-kind analysis of the global market for high-THC cannabis and the drivers, trends and opportunities shaping the industry’s growth and evolution.
As the cannabis industry matures and more states legalize recreation consumption, true brand leaders in the infused market space are emerging. For MSOs, brands, and vertically integrated organizations, this offers the opportunity to expand their portfolio with proven in-market products and get them on shelves quickly – all without the R&D and formulation timelines and expenses. While licensing offers many benefits, it’s not without its challenges and requires due diligence. Licensing strategies may require adjusted go-to-market strategies, financial structures, supply chain adjustments, and more.
An industry briefing exploring the findings of our latest report, 2021 Cannabis Regulatory Landscape: Emerging Trends in North America & Europe, a first-of-its-kind comparative assessment of governmental disparities and regional market dynamics shaping the regulatory landscape.