Part 3: Identifying Key Archetypes
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New Frontier Data’s latest report, Cannabis Consumers in America, Part Three: Identifying Key Archetypes, concludes a groundbreaking, three-part series providing newly detailed insights into the purposeful and intentional use of cannabis across the United States.
Based on revised data collected since 2020 from 80,000 cannabis users reporting more than 200,000 experiences with documented goals, products, doses, product effectiveness, and rated preferences, this report reveals distinct consumption trends and purchasing behaviors which product manufacturers and retailers can leverage within a U.S. legal cannabis market projected to exceed $57 billion by 2030.
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Understanding Your Customer: Cannabis Consumer Archetypes
As the cannabis industry evolves, it has become vital for brands and retailers to know who their customers are and how they are evolving. To provide a better understanding of the ever-changing consumer, we have identified distinct consumer archetypes based on analysis of social and demographic data along with cannabis consumer behaviors, goals, and purchasing habits. Join New Frontier Data for an in-depth discussion of Cannabis Consumer Archetypes.
In Case You Missed it.
Part 2: The Purposeful Consumer
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The second part of a three-part series on cannabis consumers, this report provides detailed insights into the purposeful and intentional use of cannabis across America. Collected since 2020 from 80,000 cannabis users across more than 200,000 experiences with documented goals, products, doses, product effectiveness and flavor/aroma ratings, this report reveals distinct consumption trends that product manufacturers and retailers can use to capitalize on the U.S. legal cannabis market that is projected to reach over $57 billion by 2030.
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Why this matters to you:
As the cannabis industry evolves, emerging products are targeting consumers looking for specific outcomes. Intentional consumption is the process of selecting cannabis products based on specific goals. What are the most common goals for cannabis consumers and which products are most effective at meeting these goals? Watch New Frontier Data and Jointly discuss purposeful cannabis consumption.
…and don’t forget
Part 1: Dynamics Shaping Normalization
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What you will learn:
With cannabis consumption becoming more routine and intentional, reasons for use now span relaxation, pain management, sleep improvement, treating a medical condition, or improving overall wellness. Now more than ever, it is increasingly important for brands, retailers, and operators to invest in understanding both who their consumer is and why they consume.
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Watch the Webinar
Why this matters to you:
According to Cannabis Consumers in America: Dynamics Shaping Normalization, consumers are increasingly integrating cannabis into their daily lives in novel ways. The report findings highlight how accelerating social acceptance is defining a new, mainstream cannabis culture as legal markets expand across the country
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