CBD Across The Pond: Cannabidiol Use In Europe

• As of October 2019, 16% of Europeans surveyed reported having used CBD or CBD products; most of those consumers first tried CBD within the previous six months.
• Though current European CBD-use rates are relatively low, given the recency of many first-time users and the rapid increases in consumer awareness, the number of new consumers is expected to increase.
• Growth of CBD popularity and products is fueled in part by generally positive public perceptions; nearly half of Europeans surveyed (46%) reported having a positive impression of CBD.
• Confusion remains in the marketplace about the nature of CBD, and the differences between it and high-THC cannabis.
• More than half of Europeans surveyed (53%) thought either that CBD consumption gets the user high (25%) or were unsure whether it did (28%), despite CBD’s being non-psychoactive.

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