Mexico’s Cannabis Market Potential

  • Mexico is the second-most populated country in Latin America, with more than 1.4 million cannabis consumers, including nearly 850,000 regular (past-month) users.
  • Mexico’s total potential market revenues surpass $2.0 billion, supporting between 50,000-75,000 jobs.
  • Converting farms from illicit to legal grows represents a significant challenge for the Mexican government due to the activity and influence of drug cartels.
  • During the latest presidential election, Mexican voters identified violence, corruption and economic growth among top concerns; the interior department reported nearly 16,000 killings in the first half of 2018 — the highest total in more than 20 years, and a rate of 320,000 over a decade.