Survey: What Could Persuade Europeans To Try CBD?

  • Among 84% of Europeans surveyed who reported not yet consuming CBD, about one fifth (18%) expected to within the following six months.
  • While pain management was the most commonly cited reason (40%) among those having used CBD, it was also the most compelling reason (33%) cited by those considering it.
  • Both relaxation and stress relief (19% apiece) were also identified by nonconsumers as motivating reasons to try it.
  • Among nonconsumers, while nearly one third (32%) said they would not consider using CBD, a quarter (25%) reported having so far abstained from CBD because they did not know enough about it.
  • A similar number (26%) described their abstention as a simple lack of interest in CBD.


Receive the best hemp news in the industry delivered to your inbox every week!