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Equio Retail Suite
Get Critical Answers that Inform Your Retail Business.
Identify and attract high potential customers to increase market share and generate revenue.
Dispensary Audience Insights:
When it comes to cannabis marketing, retailers and brands face a mix of challenges and limitations. Those who are agile, consumer-centric and obsessed with data are working smarter and thriving in the market.
Learn more about attribution reporting.
Our Data. Your Competitive Advantage.
Cannabis Digital Marketing Survey
- More than 80% of cannabis marketers reported difficulty getting the right message to the right audience.
- Cannabis marketers currently focus much of their limited resources on social media and other top-of-funnel brand awareness campaigns.
- Most cannabis marketers work with shoestring budgets with nearly half reporting annual budgets less than $50,000.
- Misuse or underuse of channels that perform well presents strategic opportunities to improve results from bottom-of-funnel efforts like email marketing and programmatic advertising campaigns.