The CannaBit Blog
MARIJUANA DATA & TRENDS
March is Women’s History Month, and while that is the kind of thing that mainstream venues tirelessly use as a hook for articles looking backward, New Frontier Data is naturally more inclined to gauge how women are leaning toward progress forward, and where we see things proceeding by using the past as prologue.
For instance, New Frontier Data is interested in recent findings that companies with women in their highest corporate offices correlate with greater profitability, according to Washington, D.C. based think tank Peterson Institute for International Economics and audit firm Ernst & Young. Their 2016 study of nearly 22,000 publicly traded companies in 91 countries found that an increase in the share of women in leadership positions (from between zero to 30%) was associated with a 15% increase in profitability.
- According to New Frontier Data's 2017 Cannabis Attitudes Survey, approximately one-fifth of respondents, 22%, indicated that they would be more interested in visiting a state which has legalized cannabis.
- The majority of respondents, 66%, reported that legalization would not influence their travel interest.
- Of the respondents who would be positively influenced by the availability of legal cannabis when selecting a destination, 84% said they were likely to purchase cannabis from a dispensary while there.
- Those who indicated that legalization would positively influence their decision to visit a state were most interested in visiting Colorado (61%) and California (59%). Second tier canna-tourism markets included Washington(37%), Oregon (36%) and Nevada (36%).
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