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Farm Bill Effect: Impact on U.S. and Global Hemp Markets

By Sean Murphy, Director of Hemp Analytics; J.J. McCoy, Senior Managing Editor, and William Sumner, Hemp Business Journal Contributor Why Revenues of Leading Hemp Companies are Sure to Increase Pending President Trump’s signature next week, the 2018 Farm Bill is poised to restore industrial hemp to nationwide legal production for the first time since World […]
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Medical Cannabis Consumers

  More than 3,000 self-identifying cannabis consumers nationwide participated in New Frontier Data’s 2018 Cannabis Consumer Survey. Nearly 1/3 (32%) of participants described themselves as medical consumers, while more than 2/3 (68%) called themselves recreational consumers. Overall, 1/3 (33%) of cannabis consumers reported using it only recreationally, while 10% said they used it [...]
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Ask Our Experts 12/9/2018

  Q: Are there any estimates about how much cannabis is being produced nationally, and how much of that is illicit? We are hearing a lot about the large outdoor grows in Oregon and California feeding both the illicit and legal markets. We have also heard that the 2017 harvests in Oregon and California were […]
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Pain, Pain, Go Away: Cannabis and the Medical Consumer

By J.J. McCoy, Senior Managing Editor, New Frontier Data America is in pain. In fact, according to the National Institutes of Health, among all U.S. adults, nearly 40 million (17.6%) report suffering from severe pain, while about 25.3 million (11.2%) complained of experiencing daily pain throughout the previous three months. Chronic pain is more than […]
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Montana-Based Grower and Processor Vitality Quickly Gathering Hemp Market Share

By William Sumner, Hemp Business Journal Contributor Last week, news broke that Congressional lawmakers had reached tentative agreement on the 2018 Farm Bill, including an amendment to fully legalize hemp in the United States. Yet, even as the hemp industry awaits final passage, some industry players have already taken steps to enact large-scale growing and […]
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Cannabis Displacing Alcohol and Pharmaceuticals

  New Frontier Data’s newly released 2018-2019 Cannabis Consumer Report: Archetypes, Preferences & Trends is based on survey responses from more than 3,000 U.S. adult consumers about why they use cannabis, where they get it, how they consume it, and their views about it in their lives and society. Participants were demographically aligned to the U.S. Census, […]
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Cannabis Consumer Report Highlights Potential Displacement of Alcohol

By John Kagia, Chief Knowledge Officer, New Frontier Data, and J.J. McCoy, Senior Managing Editor, New Frontier Data  “We are our choices”, wrote Jean-Paul Sartre, and no experienced salesperson would disagree. The gap between a company’s sales efforts and its core strategies is a huge — even existential — vulnerability. Understanding that is the key to […]
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Ask Our Experts 12/2/2018

  Q: There is a lot of discussion about market consolidation being driven by international investments. I thought that the cannabis market was new; why is it consolidating? Are foreign investors getting rich from U.S. investments?      A: There are two dynamics here at play; the first is regulatory, and the second, financial. Regulatory structures […]
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Direct Selling Cutting Out the Middleman for CBD Products (for Now)

By William Sumner, Hemp Business Journal Contributor Direct selling is projected to generate approximately $300 million worth of CBD sales in 2018, according to a report released by Direct Selling News (DSN), an industry publication. Also known as multilevel marketing (MLM), direct selling eliminates a wholesaler or intermediary from a consumer transaction, often through a […]
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Methodology Behind Archetypes Yields Insights by Confirming Consumer Habits

By J.J. McCoy, Senior Managing Editor, New Frontier Data Who are today’s legal cannabis consumers? To industry outsiders, what may seem like a straightforward question to ponder too often reflexively raises tired stereotypes ranging from Cheech and Chong to Harold and Kumar. Yet, to stakeholders competing in a burgeoning industry worth $10.3 billion in 2018 […]
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