Mexico is the second-most populated country in Latin America, with more than 1.4 million cannabis consumers, including nearly 850,000 regular (past-month) users.
Mexico’s total potential market revenues surpass $2.0 billion, supporting between 50,000-75,000 jobs.
Converting farms from illicit to legal grows represents a significant challenge for the Mexican government due to the activity and influence of drug cartels.
During the latest presidential election, Mexican voters identified violence, corruption and economic growth among top concerns; the interior department reported nearly 16,000 killings in the first half of 2018 — the highest total in more than 20 years, and a rate of 320,000 over a decade.