Cannabis Consumers Vary Greatly.
We Give You the Power to Know the Difference.
CBD Archetypes
Archetype Insight
34% of CBD consumers prefer infused foods and topicals
THE ENTHUSIASTIC
HIGH SPENDER
6% of consumers
THE EXPERIENCED
CBD ACCEPTOR
34% of consumers
THE UNCONVINCED
DABBLER
23% of consumers
THC Archetypes
Archetype Insight
57% of THC consumers use product forms other than flower
MODERN MEDICINALS
9% of consumers
See Profiles Culture Connoisseur Big Seed:
Income $75-100k
Age up to 34
Income $100-175k
Age 25-44
CONTEMPORARY LIFESTYLER
14% of consumers
See Profiles Come Uppers Family Matters
Income $50-75k
Age 25-34
Income $50-75k
Age 35-44
HOLISTIC HEALERS
6% of consumers
See Profiles Time Seasoned: Platinum Joy:
Income $50-75
Age 55-64
Income $75-150k
Age 65+
ENGAGED EXPLORERS
7% of consumers
LEGACY LIFESTYLERS
7% of consumers
See Profiles Pathwalker: Metro Elite:
Income $20-50K
Age 35-44
Income $100-125k
Age 45-54
Targeting the Cannabis Consumer? Download the Consumer Archetype Pocket Guide.
