22 for 2022: Cannabis Industry Assertions & Predictions


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Our latest report, 22 for 2022: Cannabis Industry Assertions & Predictions, provides a data-centric blueprint for navigating near-term challenges and positioning for new opportunities in a burgeoning industry.

The report’s findings, compiled by New Frontier Data’s seasoned research team, reflect macro issues and key developments which will materially impact the growth, opportunity, and governance of the industry in the year ahead.

Key Findings:

  • U.S. Legalization: The three major east coast markets expected to launch legal adult-use markets in 2022 (New York, New Jersey, and Virginia) should generate nearly $11 billion in sales by 2025, accounting for nearly one-quarter of all legal U.S. sales
  • Global Expansion: With Germany’s intent to legalize adult-use cannabis, we expect several U.S. companies to announce partnerships, investments, and M&A to establish footholds across the country’s estimated $14.5B cannabis market opportunity.
  • Hemp Opportunities: Based on the increasing demand for ESG products and rising costs for building materials, we expect hemp hurd-based building materials and bioplastics to grow dramatically in 2022.

“The industry’s fundamentals remain strong, and we firmly believe that 2022 will be another breakthrough year for the cannabis industry. Understanding the nuances of legalization, global expansion and consumer demand is critical for stakeholders seeking to turn risks into advantages and capture growth.”
~Gary Allen, CEO, New Frontier Data

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FTI consulting