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New Frontier Data’s
- Identify the impact of first-time cannabis use on frequency of consumption
- Learn how age and gender effect cannabis adoption
- Discover the intersection of alcohol and cannabis across sub-groups
- Learn what messaging resonates with early cannabis adopters
- And more!
Consumer Insights are critical for organizations that want to build a competitive advantage and grow market share in the ever-changing cannabis industry. The cannabis consumer is not a monolith and competitive brands will build strategies to identify and better understand their target audience.
To understand the nuances of cannabis consumers, New Frontier Data conducted a survey of 3,000+ cannabis consumers, which revealed insights into various aspects of cannabis consumer behavior and engagement and this series explore. New Frontier Data has identified five forces changing the consumer landscape:
- Expanding legal access
- Therapeutic efficacy
- New product innovation
Convenience and discretion
- Social acceptance