Vol. 3-2019: Cannabis Consumer Insights Series: Cannabis Consumer Adoption

New Frontier Data’s  Consumer Insight Series: Cannabis Consumer Adoption looks at the ways first-time cannabis use impacts purchasing habits and consumption behavior. Here are some ways you can leverage this report:

• Identify the impact of first-time cannabis use on frequency of consumption
• Learn how age and gender effect cannabis adoption
• Discover the intersection of alcohol and cannabis across sub-groups
• Learn what messaging resonates with early cannabis adopters
• And more!

Consumer Insights are critical for organizations that want to build a competitive advantage and grow market share in the ever-changing cannabis industry. The cannabis consumer is not a monolith and competitive brands will build strategies to identify and better understand their target audience.

To understand the nuances of cannabis consumers, New Frontier Data conducted a survey of 3,000+ cannabis consumers, which revealed insights into various aspects of cannabis consumer behavior and engagement and this series explore. New Frontier Data has identified five forces changing the consumer landscape:

1. Expanding legal access
2. Therapeutic efficacy
3. New product innovation
4. Convenience and discretion
5. Social acceptance