Vol. 3-2019: Cannabis Consumer Insights Series: Cannabis Consumer Adoption


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New Frontier Data’s  Consumer Insight Series: Cannabis Consumer Adoption looks at the ways first-time cannabis use impacts purchasing habits and consumption behavior. Here are some ways you can leverage this report:

  • Identify the impact of first-time cannabis use on frequency of consumption
  • Learn how age and gender effect cannabis adoption
  • Discover the intersection of alcohol and cannabis across sub-groups
  • Learn what messaging resonates with early cannabis adopters
  • And more!

Consumer Insights are critical for organizations that want to build a competitive advantage and grow market share in the ever-changing cannabis industry. The cannabis consumer is not a monolith and competitive brands will build strategies to identify and better understand their target audience.

To understand the nuances of cannabis consumers, New Frontier Data conducted a survey of 3,000+ cannabis consumers, which revealed insights into various aspects of cannabis consumer behavior and engagement and this series explore. New Frontier Data has identified five forces changing the consumer landscape:

  1. Expanding legal access
  2. Therapeutic efficacy
  3. New product innovation
  4. Convenience and discretion
  5. Social acceptance

*Report is available only in Equio® our Cannabis Business Intelligence Portal. 

Vol. 1-2019: Cannabis Consumer Retail Engagement

Vol. 2-2019: Cannabis Consumer CBD Use