A refreshed analysis built upon the most recent data from New Frontier Data’s annual nationally representative consumer survey unveils the latest cannabis consumer archetypes using data from our annual, nationally representative survey. Explore these Personas, with a comprehensive understanding of the nine distinct cannabis consumer archetypes, and delve into their purchasing behaviors, product preferences, and motivations for cannabis use. Embark on a journey to discover the intricate nuances of these archetypes and gain valuable insights into the world of cannabis consumers.
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