Cannabis Consumers in America, Part Three: Identifying Key Archetypes

Cannabis Consumers in America, Part Three: Identifying Key Archetypes, concludes a groundbreaking, three-part series providing newly detailed insights into the purposeful and intentional use of cannabis across the United States.

Based on revised data collected since 2020 from 80,000 cannabis users reporting more than 200,000 experiences with documented goals, products, doses, product effectiveness, and rated preferences, this report reveals distinct consumption trends and purchasing behaviors which product manufacturers and retailers can leverage within a U.S. legal cannabis market projected to exceed $57 billion by 2030.