With all the focus on adult-use legalization and the recreational consumer, it can be easy to forget that there is a large population of consumers who rely on cannabis for their physical and mental health. And while some may argue that all cannabis use is medical, there are certainly distinguishing factors for medical consumers. As cannabis continues its march towards federal medical acceptance, insurance companies, brands and retailers should be aware of the needs of this group and how to meet them.
In this report New Frontier Data uses data from their 2021-22 Consumer Survey to look at data from medical cannabis consumers useful to insurance companies, brands and retailers.
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