The Dispensary Experience: Cannabis Consumer Attitudes, Preferences, and Opinions

Understanding what consumers want when they visit a dispensary is essential for both the brands hoping to connect with new consumers and the dispensaries themselves aiming to cultivate a positive environment for both seasoned consumers and the newly canna-curious.

In this report, we explore who dispensary consumers are, what they consume, how they make purchasing decisions, and how brand loyalty impacts those decisions.

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