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Some Key Report Findings:
- Nearly 9 out of 10 (88%) among CBD consumers reported that they have friends or family members who use CBD.
- Among CBD consumers, 84% report that they have had CBD recommended to them by someone they know; for nonconsumers, 28% said that someone had recommended they try it.
- While nonconsumers indicate that they get information about CBD from within their social networks, they tend to rely on friends or family (-26%) and social media (-22%) less often than do CBD consumers.