Filtered by tag "Adult Use Market"

State Medical Cannabis Markets Vary with Saturation Levels

By New Frontier Data staff As of the first half of this year (through June), the total number of Americans registered as patients in legal medical cannabis markets nationwide numbered 2.2 million. Just as each patient’s prognosis is unique, there are some compelling characteristics to be diagnosed state by state; this is a sampling. Oklahoma […]
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At the Half of 2019, Some Trends Loom Large in the Legal Cannabis Game

By J.J. McCoy, Senior Managing Editor, New Frontier Data Midway through 2019 – some 23 years after California legalized medical marijuana, and 18 months after initiating its statewide adult-use market – a variety of decidedly instructive trends have established themselves to inform the industry, policymakers, and consumers alike. Foremost would be changes in public opinion […]
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Key Global Cannabis Use Trends – 2019 Mid-Year Review

By John Kagia, Chief Knowledge Officer, New Frontier Data   New Frontier Data’s latest growth forecast for the legal cannabis industry is the most robust and comprehensively developed outlook that our research has produced. By leveraging accumulated intelligence collected over five years, the model accounts for significant differences emerging across legal markets, rapidly evolving [...]
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Looking at the Cannabis industry in 2019

2019 U.S. Cannabis Outlook

Continued dramatic growth is expected for the legal cannabis industry in 2019. As of January 1, now 33 states plus the District of Columbia (D.C.) have legalized cannabis for medicinal use, with 10 states and D.C. permitting adult use. Medical-use sales are slated to begin in four states (Arkansas, Louisiana, North Dakota, and Ohio). Per […]
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2018 Cannabis Highlights

2018 Cannabis Highlights

2018 Cannabis Highlights by Numbers Nearly $2 billion With CBD sales in the U.S. are expected to reach $534 million in 2018, growing to nearly $2 billion by 2022. More Than 30 Countries The global cannabis market is expanding rapidly, with Canada having joined Uruguay as the first countries to legalize adult-use markets; more than […]
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Statistics on medical cannabis consumers

Medical Cannabis Consumers

  More than 3,000 self-identifying cannabis consumers nationwide participated in New Frontier Data’s 2018 Cannabis Consumer Survey. Nearly 1/3 (32%) of participants described themselves as medical consumers, while more than 2/3 (68%) called themselves recreational consumers. Overall, 1/3 (33%) of cannabis consumers reported using it only recreationally, while 10% said they used it [...]
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Cannabis Displacing Alcohol and Pharmaceuticals

  New Frontier Data’s newly released 2018-2019 Cannabis Consumer Report: Archetypes, Preferences & Trends is based on survey responses from more than 3,000 U.S. adult consumers about why they use cannabis, where they get it, how they consume it, and their views about it in their lives and society. Participants were demographically aligned to the U.S. Census, […]
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Frequency of Cannabis Use Among Consumer Archetypes

  Among the demographic range of cannabis consumer archetypes, frequency of use varies widely. Just over a third (36%) of cannabis consumers use it at least once per day, while nearly three-fifths (58%) do at least once per week. Among the heaviest-consuming archetypes (i.e., Traditional Lifestylers, Modern Lifestylers, or Functional Dependents), between 65%-79% use cannabis […]
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9 Cannabis Consumer Archetypes

  New Frontier Data’s latest release examines nine distinct consumer types based on particular consumer habits, preferences and experiences. The categories are classified by respective rates of usage: heavy consumers, moderate consumers, and light consumers. Consumer types include: Traditional Lifestylers, Modern Lifestylers, and Functional Dependents; Medical Purists, Weekend Enthusiasts, [...]
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Oceania’s Estimated Total Addressable Market

  There are an estimated 2.8 million cannabis consumers in Oceania, representing a total addressable market of approximately $5 billion USD. While Australia, New Zealand, and Guam have legal medical markets, and the Northern Mariana Islands recently legalized both medical and adult use, the vast majority of the total addressable market remains illicit. Much of […]
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