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California Legal Cannabis Projections

  In January, California’s draft budget anticipated $175 million in total cannabis cultivation and retail taxes by June 30. For Q1-2018 the state collected cannabis taxes totaling $33.6 million (19.2% of the six-month forecast). New Frontier Data’s revised projections foresee $1.12 billion in medical cannabis and $805 million in adult use, for total cannabis sales […]
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Canadian Consumer Behavior

  With Canada’s nationwide adult-use cannabis legalization soon to roll out, Lift & Co., the country’s leading cannabis information platform, commissioned New Frontier Data to conduct comprehensive analysis of the attitudes, behaviors, and preferences of consumers nationwide. Using an online survey of more than 1,700 adult medical and adult-use consumers, the study reveals insights about [...]
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Comparing Cannabis Demand Growth in Canada and California

  Total cannabis demand in legal markets is expected to grow year over year through 2025, with sales through legal medical and adult use channels quickly cannibalizing the share of the illicit market. While in 2017 the illicit markets topped at an estimated $3.29 billion in California and $5.76 billion in Canada, strong growth of […]
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California Cannabis Regulators Ramping Up Enforcement

By Jordan Wellington, Simplyfya Cofounder and Chief Compliance Officer It has been about four months since California launched its adult-use cannabis market, and regulators are ramping up enforcement efforts, assailing businesses that have not been licensed and conducting inspections of those that have. The state’s Bureau of Cannabis Control has already sent out more than […]
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The Impact of Regulations on Price

By Yona Torres, New Frontier Data Contributing Editor In the 16 months since California legalized marijuana, cannabis prices in some California market sectors have plummeted 75%, according to the Washington Post. This steep decline, paralleled in Colorado, Oregon and Washington, is a product of the number of newly-licensed cultivators and the regulations that guide them. […]
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Predicting the Boom Out of California’s Market

  By New Frontier Data Analysts What We Have Learned: A New Frontier Data report with greenRush focused on specific demographic trends in the California market, including patient age, sex, location, and spending habits per product types. August 20, 2017 — With a population of approximately 40 million, California is the largest state in the […]
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Five Components to Look for Out of California and Cannabis Markets at Large

By J.J. McCoy, Senior Managing Editor for New Frontier Data What We Have Learned:  Figuring where California’s example and output will lead the world can make the proverbial $64,000 question seem like a rounding error. August 27, 2017 — New Frontier Data constantly examines various dimensions of the industry to identify, quantify and holistically discern its […]
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On-Demand Services Become Vital Within the Maturing Retail Marketplace

By J.J. McCoy, Senior Managing Editor for New Frontier Data What We Have Learned: As the cannabis industry grows ever larger and more competitive, the ability to identify the “who”, “what”, and “when” in purchasing habits will be imperative to retailers, and essential for one’s overall enterprise. (Sept.3, 2017) — With the advent of California’s adult […]
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Business Challenges Intensify Amid Falling Prices in California

By J.J. McCoy, Senior Managing Editor for New Frontier Data What We Have Learned: Falling prices in the expanded California markets will drive operators to focus on per­formance efficiency and cost savings even while trying to establish branding and consumer engagement. (Sept. 10, 2017) — As the burgeoning cannabis market has started to mature in markets […]
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Keeping a Cool Head About California’s Post-Wildfires Market and Prices

By Beau Whitney, Senior Economist of New Frontier Data What We Have Learned: Despite October’s wildfires, California’s cannabis supplies remained sufficient to meet January 2018’s opening of its adult-use market.   October 17, 2017: Amid this month’s devastating California wildfires has also spread news of cannabis growers’ suffering partial if not total losses right when […]
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