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Medical Cannabis Consumers

  More than 3,000 self-identifying cannabis consumers nationwide participated in New Frontier Data’s 2018 Cannabis Consumer Survey. Nearly 1/3 (32%) of participants described themselves as medical consumers, while more than 2/3 (68%) called themselves recreational consumers. Overall, 1/3 (33%) of cannabis consumers reported using it only recreationally, while 10% said they used it [...]
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Cannabis Displacing Alcohol and Pharmaceuticals

  New Frontier Data’s newly released 2018-2019 Cannabis Consumer Report: Archetypes, Preferences & Trends is based on survey responses from more than 3,000 U.S. adult consumers about why they use cannabis, where they get it, how they consume it, and their views about it in their lives and society. Participants were demographically aligned to the U.S. Census, […]
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Frequency of Cannabis Use Among Consumer Archetypes

  Among the demographic range of cannabis consumer archetypes, frequency of use varies widely. Just over a third (36%) of cannabis consumers use it at least once per day, while nearly three-fifths (58%) do at least once per week. Among the heaviest-consuming archetypes (i.e., Traditional Lifestylers, Modern Lifestylers, or Functional Dependents), between 65%-79% use cannabis […]
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9 Cannabis Consumer Archetypes

  New Frontier Data’s latest release examines nine distinct consumer types based on particular consumer habits, preferences and experiences. The categories are classified by respective rates of usage: heavy consumers, moderate consumers, and light consumers. Consumer types include: Traditional Lifestylers, Modern Lifestylers, and Functional Dependents; Medical Purists, Weekend Enthusiasts, [...]
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China’s Hemp Market

With global demand for hemp surging, China’s sector is poised for years of dramatic growth. In 2017, Chinese hemp sales totaled $1.1 billion (USD), approaching 1/3 of the $3.1 billion global market, with sales forecasted to grow to $1.5 billion (up 36%) by 2020. In 2017, textiles accounted for about 3/4 of China’s overall sales […]
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Oceania’s Estimated Total Addressable Market

  There are an estimated 2.8 million cannabis consumers in Oceania, representing a total addressable market of approximately $5 billion USD. While Australia, New Zealand, and Guam have legal medical markets, and the Northern Mariana Islands recently legalized both medical and adult use, the vast majority of the total addressable market remains illicit. Much of […]
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Comparing Market Sizes of Canadian Industries

  The total Canadian cannabis market (legal + illicit) is worth CAD 8.65 billion (USD 6.61 billion). By comparison, that is about 80% the collective worth of the Canadian film industry (CAD 10.80 billion, USD 8.26 billion). Ice hockey is Canada’s official national winter sport, valued by Scotia Bank at CAD 2.60 billion (USD 1.99 […]
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Comparing Cannabis Cultivation Energy Consumption

  Indoor cultivators use 18 times more energy to produce one gram of cannabis than outdoor cultivators use (kWh/gram) Lighting demand for indoor cannabis cultivation operations is 70 times more energy intensive than commercial office buildings While outdoor may produce more grams per kWh of energy, indoor cultivation produces more grams per square foot Indoor […]
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Major U.S. Companies Annually Use More Energy Than The Entire U.S. Cannabis Industry

  In 2017, the total amount of energy used for U.S. legal cannabis cultivation was 1.1 billion kilowatts (kWh).  In 2015, the total amount of energy used by U.S. Starbucks locations was 1.75 billion kWh. In 2016, the total amount of energy used by U.S. McDonald’s restaurants was 2.3 billion kWh. In 2017, the total […]
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Cannabis Production Consumes Less Energy Than Beer Production

  In terms of energy consumption per unit, roughly 1.2 kilowatt hours (kwH) of energy is required to produce 1 gram of cannabis, versus 0.2 KwH to produce 1 (12-oz.) bottle of beer. At those rates, the energy required to produce 1 gram of cannabis is equal to that required for a six-pack of beer. […]
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