New Frontier Data’s newly released 2018-2019 Cannabis Consumer Report: Archetypes, Preferences & Trends is based on survey responses from more than 3,000 U.S. adult consumers about why they use cannabis, where they get it, how they consume it, and their views about it in their lives and society. Participants were demographically aligned to the U.S. Census, […]

  Among the demographic range of cannabis consumer archetypes, frequency of use varies widely. Just over a third (36%) of cannabis consumers use it at least once per day, while nearly three-fifths (58%) do at least once per week. Among the heaviest-consuming archetypes (i.e., Traditional Lifestylers, Modern Lifestylers, or Functional Dependents), between 65%-79% use cannabis […]

  New Frontier Data’s latest release examines nine distinct consumer types based on particular consumer habits, preferences and experiences. The categories are classified by respective rates of usage: heavy consumers, moderate consumers, and light consumers. Consumer types include: Traditional Lifestylers, Modern Lifestylers, and Functional Dependents; Medical Purists, Weekend Enthusiasts, [...]

  There are an estimated 2.8 million cannabis consumers in Oceania, representing a total addressable market of approximately $5 billion USD. While Australia, New Zealand, and Guam have legal medical markets, and the Northern Mariana Islands recently legalized both medical and adult use, the vast majority of the total addressable market remains illicit. Much of […]

  The total Canadian cannabis market (legal + illicit) is worth CAD 8.65 billion (USD 6.61 billion). By comparison, that is about 80% the collective worth of the Canadian film industry (CAD 10.80 billion, USD 8.26 billion). Ice hockey is Canada’s official national winter sport, valued by Scotia Bank at CAD 2.60 billion (USD 1.99 […]

  Indoor cultivators use 18 times more energy to produce one gram of cannabis than outdoor cultivators use (kWh/gram) Lighting demand for indoor cannabis cultivation operations is 70 times more energy intensive than commercial office buildings While outdoor may produce more grams per kWh of energy, indoor cultivation produces more grams per square foot Indoor […]

  In 2017, the total amount of energy used for U.S. legal cannabis cultivation was 1.1 billion kilowatts (kWh).  In 2015, the total amount of energy used by U.S. Starbucks locations was 1.75 billion kWh. In 2016, the total amount of energy used by U.S. McDonald’s restaurants was 2.3 billion kWh. In 2017, the total […]

  In terms of energy consumption per unit, roughly 1.2 kilowatt hours (kwH) of energy is required to produce 1 gram of cannabis, versus 0.2 KwH to produce 1 (12-oz.) bottle of beer. At those rates, the energy required to produce 1 gram of cannabis is equal to that required for a six-pack of beer. […]