What types of data points are included within the Retail Suite?
Each of the 4 dynamic dashboards of the Equio® Retail Suite are designed to deliver a wide range of dispensary-level insights and critical retail data points, including:
Market MVPs
- Market share and average pricing for the top 10 brands last week
- Discounts and market share for the brands with the greatest increase in net sales week-over-week
- Market share and average pricing for the top 10 products and related brands
Products
- Average pricing within and across product types, including flower pricing per gram
- Profitability of each product type to learn which products pack the most punch for retailers’ bottom lin
- Transaction volume over time by product type
- Select a specifc product type (ex: Edibles) to see which sub-types (ex: Gummies, Chocolate, etc;) are most popular in terms of market share and quantity purchased within a selected product type (ex: Edibles)
Brands
- Brand benchmarks like average number of retailers and number of product types carried by brand
- Number of brands available over time and by product offerings
- Best-selling brands within a selected state and see how the top performing brands have changed over time.
- Brand-level data on pricing metrics and transaction volume, as well as insights into the customers purchasing a specific brand
Consumers
- Archetypes of the dispensary customers driving retail sales
- Find out which product type has the largest customer base in your state
- Build your target audience from 160M+ probablisitic THC and CBD consumers within a specific state or market area within a state
