Founder
Giadha A. DeCarcer is the Founder of New Frontier Data, the premier data, analytics, and technology firm specializing in the global cannabis industry. An entrepreneur with over 20 years of experience in business strategy, execution, management, and business development, DeCarcer began her career in banking and progressed to technology, data analytics, intelligence collection and reporting, and emerging markets across multiple domestic and international sectors.
DeCarcer has launched, built, and operated four data-centric businesses, including disruptive technologies for the innovation behind Progressive’s Snapshot and Verizon’s Hum. A seasoned professional in government and commercial intelligence data collection and analysis, she is considered an expert in strategic positioning and risk management in emerging high-growth markets. The convergence of these core focus areas, along with unwavering entrepreneurial drive, have defined Giadha’s career and her vision for New Frontier Data.
DeCarcer and her work have been featured in Forbes, Fortune, CNBC, Fox News, CNN, Bloomberg, WSJ, and many other prominent news outlets worldwide, as well as in documentaries and books, including “Mary Janes,” “The Marijuana Show,” “The Great Green Gold Rush,” and “Breaking the Grass Ceiling.” She was listed as one of the 20 Most Influential Women in Cannabis by Greendorphin and has also been designated as one of Washingtonian Magazine’s Most Influential People in the DC-Area Weed Business and one of The Most Powerful Women to Watch in D.C. She is a two-time Stevie Awards “Maverick of the Year” recipient, a 2019 Ernst & Young “Entrepreneur of the Year” finalist and Moxie Award nominee, and a winner of the Washington Business Journal’s 2019 Women Who Mean Business Award.
Her commitment to education and information-sharing inspired her to create The InterCannAlliance (ICA) in 2018. The ICA is a New Frontier Data-led initiative to foster best practices and knowledge sharing amongst newly emerging cannabis markets, introducing what she has coined the “Nine Foundational Pillars” of a healthy and stable cannabis sector. Her continuous pursuit of knowledge has remained the ultimate constant throughout her life and career, also illustrated in her many mentoring and volunteering efforts such as the creation of Women Entrepreneurship Reinforcement (WeR), a program designed to mentor and coach female entrepreneurs establishing their first businesses.
New Frontier Data has been recognized in DCInno as one of 17 DC-Area Startups to Watch for 2017, one of the winners of the Best in Biz Awards 2019, Most innovative Company of the Year, and PC Magazine named the company one of 15 Blazing Hot Tech Companies to Watch. Since the company’s inception in 2014, New Frontier Data has generated the most earned media of any company covering the cannabis industry, crossing 15 billion in earned media reach.
DeCarcer is fluent in five languages including French, Italian, Spanish, and Portuguese. Born in Italy, raised in France and Spain, she earned an Associate Degree in Business Administration from Miami Dade Community College, a Bachelor of Arts in International Relations & Trade from the University of Pennsylvania, a Master of Arts in International Security from the Edmund Walsh School of Foreign Service at Georgetown University, and attended Harvard Kennedy School’s Executive and Leadership Development Program.
