Who We Are

Welcome to New Frontier Data, the most trusted market research company in the cannabis market since our inception. Our mission is straightforward: to provide the data and analysis that investors, retailers, brands, and regulators need to succeed in the dynamic cannabis industry.

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What We Do

For Executives, Investors, and Researchers

Make Informed Decisions with Comprehensive Cannabis Data

Get real-time dispensary visitor traffic, cannabis consumer, and cannabis market insights, providing the critical data needed to inform strategy and benchmark against the market.

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For Store Operators

Reach Your Full Audience Potential

Gain unprecedented insights into foot traffic trends and patterns, shopper behavior, and competitor performance—enabling more personalized experiences that drive more sales. Track store performance to measure success.

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For Marketers

Maximize Revenue Potential with Data Insights

Maximize ROI by targeting desired audiences with surgical precision and tracking marketing spend from ad to store visit.

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At New Frontier Data, we are dedicated to providing the cannabis industry with the data-driven insights needed to thrive. Trust us to be your partner in navigating this evolving landscape, ensuring you have the information and analysis necessary to achieve your goals.

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Insights From the Cannabit

The only multi-media cannabis industry reference library in the world.

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Why Foot Traffic Attribution Matters for Dispensaries in Q1

For dispensary operators, Q1 is when the story becomes clear. Holiday traffic fades. Promotional spikes disappear. And suddenly it’s obvious which locations have real momentum and which were propped up by […]

1,395% ROI in a Saturated Market

How One Maryland Dispensary Proved Smarter Targeting Beats Bigger Budgets In cannabis retail, saturated markets are often used as an excuse. Too many competitors. Too much […]

Marijuana Rescheduling by Executive Order: What Actually Changed, What Did Not, and Why Precision Matters

Over the past 48 hours, I have read more than a dozen takes on the President’s executive order directing the rescheduling of marijuana. Many of them […]