This week on CannaWeek, we are joined by Co-Founder of Alias Cann, Francesca Vavala, and New Frontier Data Chief Knowledge Officer, John Kagia. Francesca joins us to share the unique story of how she became so involved in the cannabis industry, and to shed light on the recent reports of New Mexico’s first few weeks of sales reaching nearly $13 million. Francesca shares her expert insight on what she looks for at the start of a new adult-use market, what producers can do to stand out in the crowd in a new market, advice for new entrants hoping to stay compliant, and more.