Events & Webinars
Engage with the Latest in Cannabis Insights
Join us at New Frontier Data for a series of enlightening webinars and events that serve as a pivotal part of our commitment to educating on policy and driving commercial success within the global cannabis industry.
Events
Webinar Archive
Our webinars attract hundreds of registrants from over 30 countries, offering valuable insights on key topics in today's cannabis industry, including cannabis consumer intelligence, global trends, legalization, and market dynamics.
Access the recorded webinars conveniently through Equio’s Resource page, our multimedia cannabis industry reference library.
You’ll learn about consumer demographics, use patterns and product preferences, motivations for consumption, sourcing and purchase decisions, policy beliefs, and social influences. In addition, we dive deeper into the Boomer generation and the Cannabis Media Council’s groundbreaking “I’m High Right Now” campaign. We also hear the latest about cannabis consumers and marketing from Hearst Media. Get the information to make informed business decisions tailored to your target consumer type and their specific needs. Staying up-to-date with emerging trends and consumer preferences will also help you stay ahead of the competition in the ever-evolving cannabis industry.
Get a comprehensive overview of the cannabis industry’s investment landscape, including capital raises, M&A activity, and leading sectors. We will discuss how economic headwinds and dampened expectations for federal action in 2022 affected the North American capital raises. The webinar will highlight the United States’ continued dominance in attracting the majority of investor capital and driving M&A activity in 2022. Don’t miss out on this opportunity to gain a deeper understanding of the cannabis industry’s investment landscape.
Don’t miss the next session of our Data Power Hour series, brought to you in partnership with the Nevada Chamber of Cannabis. Learn how to utilize the wealth of data in Equio to grow your canna-business, and take a closer look at how dispensary insights and attribution reporting can elevate your marketing campaigns and maximize your ROI.
A conversation about market dynamics and opportunities with our Chief Knowledge Officer, Dr. Amanda Reiman, and Senior Director of Industry Analytics, Kacey Morrissey. An exploration of potential state market activations, the future of the cannabis market, and the impact of adult-use legalization on the illicit and medical markets in those states.
CBD has already begun to show up in a variety of skincare products and minor cannabinoids show promise for addressing common skin issues. Join New Frontier Data and Purissima for an intriguing discussion about the future of cannabis-based beauty.
Strategies for attracting new consumers to a dispensary are important, but retaining customers is the key to long-term success. Join New Frontier Data in exploring the characteristics and habits of consumers who purchase from dispensaries, what keeps them coming back, and how to maintain their loyalty.
As the cannabis industry evolves, it has become vital for brands and retailers to know who their customers are and how they are evolving. To provide a better understanding of the ever-changing consumer, we have identified distinct consumer archetypes based on analysis of social and demographic data along with cannabis consumer behaviors, goals, and purchasing habits. Join New Frontier Data for an in-depth discussion of Cannabis Consumer Archetypes.
As the cannabis industry evolves, emerging products are targeting consumers looking for specific outcomes. Intentional consumption is the process of selecting cannabis products based on specific goals. What are the most common goals for cannabis consumers and which products are most effective at meeting these goals? Join New Frontier Data and Jointly for an in-depth discussion of purposeful cannabis consumption.
Hear experts from Surna Cultivation Technologies and New Frontier Data as they explore the ways technology and innovation can be used to optimize cannabis cultivation.
What you will learn:
- How to optimize your controlled cultivation environment
- How Surna’s approach drives their client’s success
- Trends in cultivation technology and innovation
- Key considerations when building and retrofitting cannabis cultivation facilities
Listen to experts from Verde Compliance Partners and New Frontier Data for a discussion on the current state of cannabis regulation.
What you will learn:
- A review of recent legislation: CAOA v. 1 and 2, Research bill (DANK), and SAFE Banking.
- A deep dive into the Federal Standards Handbook: Cannabis potency, packaging, and labeling section.
- What role the FDA will play in the regulation of federally legal cannabis if any at all.
- How the federal prohibition of vertical integration will impact current state programs?
- The states most prepared to meet the standards if the Feds develop a national standard for potency, labeling, and packaging.
More than 3 million Americans grow their own cannabis with the potential of reaching 4.1 million by 2030. Who are the homegrowers and how and why do they grow cannabis at home? Join us as we discuss the homegrow market and the motivations, processes, and outcomes that are shaping this community of cultivators.
Why this matters to you: According to our latest report, Cannabis Consumers in America: Dynamics Shaping Normalization, consumers are increasingly integrating cannabis into their daily lives in novel ways. The report findings highlight how accelerating social acceptance is defining a new, mainstream cannabis culture as legal markets expand across the country
Despite legalization efforts and increased consumer demand, CBD is still considered a “high-risk” business, with many marketers dealing with the pain points of selling CBD online amid restrictions of advertising online and on social media. But CBD marketers are unaware of how tapping into the power of programmatic and other digital strategies will be effective for CBD marketing to help them reach undiscovered target audiences who have yet to be reached by other traditional methods. By understanding the digital marketing trends landscape, you can resolve those pain points, driving your CBD business growth.
Why this matters to you: According to our just-released market outlook, U.S. legal sales are projected to top $72 billion by 2030 with the activation of 18 new legal markets. The legitimacy of cannabis as a mainstream industry has never been more clear.
What you will learn Our experts will discuss U.S. market dynamics including potential state market activations, consumption trends, product innovation and sustainability efforts.
Cannabis Marketing and the C-Suite: Measuring Success & Managing Up
Digital programs are a vital part of the marketing mix, but with complexities and challenges unique to cannabis, how can marketing professionals ensure these investments are driving dispensary foot traffic, building brand loyalty, and positively impacting the bottom line?
What’s Blooming in Cannabis for 2022?
Join us for an interactive and lively discussion on the biggest trends shaping the cannabis market in 2022. Bring your questions to this unique format hosted by the New Frontier Data research team and have them answered by some of the most knowledgeable minds informing the cannabis industry.
What’s Blooming in Cannabis for 2022? Join us for an interactive and lively discussion on the biggest trends shaping the cannabis market in 2022. Bring your questions to this unique format hosted by the New Frontier Data research team and have them answered by some of the most knowledgeable minds informing the cannabis industryAn industry briefing with experts from FTI Consulting as we reflect on emerging trends in cannabis finance and investment from our latest report, Cultivating Capital: Cannabis Finance & Investment, and look ahead to challenges and opportunities in a period of phenomenal growth.
Topics impacting investment activities to be discussed include:
Topics impacting investment activities to be discussed include:
- Private Capital Limitations and Industry Operationalization
- Industry Fragmentation and Deal Flow
- Intellectual Property as Competitive Differentiator
- Strategic Positioning for Global Expansion
Hear industry experts as they analyze key facets of the Cannabis Administration and Opportunity Act and discuss recommendations and considerations for building a federal regulatory framework.
This one-day, interactive virtual event will be divided into four modules focused on key areas shaping federal regulation including taxation, FDA oversight, interstate commerce, and international trade.
This one-day, interactive virtual event will be divided into four modules focused on key areas shaping federal regulation including taxation, FDA oversight, interstate commerce, and international trade.
An increasing number of consumers are incorporating cannabis into their lifestyles to manage and improve health and wellness. In this live industry briefing we will explore:
- Usage and health outcomes of medical cannabis patients
- Preferred product forms among wellness consumers
- Cannabis, fitness, and growing applications for sports
- The impact of cannabis normalization on alcohol use
- Wellness consumer archetypes, and the future of wellness demand
Legal hemp production is becoming an important component of American agriculture, given the vast potential and numerous product applications. After a volatile start to legal hemp farming in the U.S., stakeholders are projecting supply chains to stabilize in 2021 as the market matures, bringing more clarity and predictability throughout the entire commercial production lifecycle.
As the cannabis industry matures and more states legalize recreation consumption, true brand leaders in the infused market space are emerging. For MSOs, brands, and vertically integrated organizations, this offers the opportunity to expand their portfolio with proven in-market products and get them on shelves quickly – all without the R&D and formulation timelines and expenses. While licensing offers many benefits, it’s not without its challenges and requires due diligence. Licensing strategies may require adjusted go-to-market strategies, financial structures, supply chain adjustments, and more.
An industry briefing exploring the findings of our latest report, 2021 Cannabis Regulatory Landscape: Emerging Trends in North America & Europe, a first-of-its-kind comparative assessment of governmental disparities and regional market dynamics shaping the regulatory landscape.
The second episode of our three-part webcast series focused on developing and bringing cannabis-infused products to market. In partnership with SoRSE Technologies, the leader in water-soluble emulsion technology, the discussion will focus on building a proven go-to-market framework, circumventing obstacles, and capitalizing on market opportunities.
Cannabinoids such as CBD and THC have proven to be a tricky ingredient for manufacturers when infusing food, beverage, and personal care products. Maintaining the product integrity, providing a consistent and enjoyable experience, mitigating the cannabis taste and smell, and the ability to scale are important challenges to overcome, but they also provide opportunities to set yourself apart from your competitors. When evaluating suppliers and emulsion technology solutions, there are a lot of questions, but what are the answers you should be looking for?
Watch our panel discussion with industry experts from Dentons and Merida Capital Holdings as we explore the findings in our recent report, Cannabis in the U.S. 2021 Mid-Year Market Update, and the challenges and opportunities for all stakeholders in an increasingly aggressive cannabis market.
A comprehensive discussion on the cannabis product lifecycle to guide your entry into this burgeoning market. This discussion will be specifically tailored for CPG professionals, but a topic for anyone interested.
Learn how cannabis consumer intelligence can give you an edge in an increasingly competitive industry
Topics include whole plant utilization, growth in food and fiber product development, U.S. consumption, and findings from our 2021 report, The U.S. Hemp Market Landscape.
Looking for key consumer trends to guide your cannabis product innovation strategy? Your new benchmark of cannabis consumer intelligence is here.
A panel discussion with industry experts from Hemp Benchmarks & Hemp Alternative as we unpack the findings from our most recent report, “The U.S. Hemp Market Landscape”, with a focus on CBD & other Cannabinoids
Join
New Frontier
DataRI Institute & U.C. Berkeley
Cannabis Research Center,
for an industry briefing on Cannabis H2O:
WaterUse & Sustainability in Cultivation
New Frontier
DataRI Institute & U.C. Berkeley
Cannabis Research Center,
for an industry briefing on Cannabis H2O:
WaterUse & Sustainability in Cultivation
You don’t have to miss out on insights for high-performing digital marketing campaigns! Find out how to achieve growth with
cannabis consumer data.
cannabis consumer data.
Learn what a deep dive into 7 years of proficiency testing data shows us about the cannabis industry’s evolution AND how it can inform our roadmap for the future.
Learn about the growing importance of proficiency testing across the cannabis industry.
Cannabis may be legal in many states, but prohibition has left a lingering impact on consumer behavior. Join us to explore the latest developments in the cannabis space and delve into the intriguing historical context of prohibition and its profound impact on these trends. By understanding the past, we can strategically and successfully move forward.