December 17, 2024

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As I sit down to write this, I’m overwhelmed with pride and gratitude—for our team, our mission, and the trust that you, the industry, have placed in us over the years. Today, I’m excited to announce the next evolution of Equio, a platform that has consistently set the standard for cannabis market intelligence: Equio.ai, which will launch in January of 2025, is not just another update — it’s a bold reaffirmation of our commitment to delivering insights and solutions that empower you to succeed in an ever-changing industry.

The Road to Here: Built on Trust, Fueled by Innovation

When we first launched Equio, our goal was simple yet ambitious: to provide the cannabis industry with the clarity it deserved. From the beginning, we understood that reliable, actionable data would be the foundation for driving meaningful decisions, whether you’re a dispensary owner, an investor, or a researcher.

Over the years, we’ve evolved with you. We’ve expanded our datasets, introduced new features, and worked tirelessly to anticipate the needs of a rapidly maturing market. And while the cannabis industry has changed dramatically, one thing has remained constant: our dedication to helping you navigate its complexities with confidence.

Why the Updates? Why Now?

The cannabis market is not what it was five or even two years ago. It’s more competitive, more nuanced, and more interconnected. Businesses are no longer just asking “what’s happening” but “why is it happening” and “what do I do next?”

Our latest updates to Equio.ai are designed to address these deeper questions. We’ve reimagined the platform to not only provide the comprehensive data you’ve come to rely on but to deliver it in ways that are more intuitive, actionable, and aligned with your goals.

We’ve introduced tools that:

Centralize insights for every cannabis retailer in the U.S., so you can benchmark, strategize, and execute with precision.
Deliver dispensary-specific analytics that empower operators to understand their customers and outperform competitors.
Provide end-to-end visibility on ad performance, from click to in-store conversion, giving marketers a full-funnel view of their efforts.

These enhancements are not about changing our purpose but deepening it. Our mission has always been to make the cannabis market understandable and actionable. These updates represent the next logical step in that journey, ensuring that Equio.ai grows alongside the industry it serves.

Our Guiding Principles: Evolving with Integrity

One of the questions I’m often asked is how we decide what to build or improve next. For us, it’s not about chasing trends or trying to be everything to everyone. It’s about listening—truly listening—to what our users need and what the market demands.

This is why we’ve focused on:

Clarity: The cannabis industry can be complex. Our goal is to make your path forward as clear and straightforward as possible.
Actionability: Data is only as valuable as the decisions it enables. Every feature we add to Equio.ai is designed to help you act with confidence.
Affordability: Insight shouldn’t come at a cost that outweighs its value. We’re committed to keeping our tools accessible to businesses of all sizes.

The Role of AI: A New Layer of Intelligence

You may notice that we’re beginning to integrate artificial intelligence into the Equio.ai platform. While I won’t dive deeply into the details just yet, I want to assure you that this is not about adding complexity—it’s about enhancing simplicity.

AI will allow us to bring you more personalized insights, automate routine tasks, and anticipate your needs in ways that save you time and resources. But at its core, Equio.ai will remain what it has always been: a trusted partner in your growth, guided by human understanding and expertise.

Looking Ahead: A Platform That Grows with You

The cannabis industry is still in its infancy compared to other sectors. As it matures, so must the tools that support it. Equio.ai is no longer just a market intelligence platform—it’s a partner that grows with you, adapts to your challenges, and helps you stay ahead of the curve.

Whether you’re planning your next store expansion, optimizing your current operations, or exploring new markets, our endeavor remains the same: to give you the insights and tools you need to succeed.

A Personal Thank You

Finally, I want to express my heartfelt gratitude to our team, whose dedication and ingenuity have made this moment possible, and to you, our community, whose feedback and trust continue to inspire us.

As we embark on this next chapter together, I’m reminded of why we started this journey in the first place: to empower an industry that is rewriting the rules of what’s possible. Thank you for being a part of it.

Here’s to the future of Equio.ai—and to your continued success.

Gary Allen
CEO, New Frontier Data