Industry: Cannabis Retail
Summary: From July 2024 to March 2025, NXTeck ran a high-impact digital campaign that drove exceptional results for a leading dispensary. ROI reached 8.5x, driven by smart audience segmentation, retargeting, and cannabis-specific creative. The standout tactics implemented in February generated the highest revenue of the period, proving the power of well-timed, tailored promotions and segment activation. NXTeck’s strategy turned consistent optimizations into record-breaking performance.
Product Usage: AdEQ ShopEQ
Performance
$59,891
total spend
$508k
tracked revenue
8.5x
ROI
About Our Customer
The client is a leading dispensary operating in a highly competitive cannabis market, with several locations across Nevada. Known for its strong brand presence, the company partnered with NXTeck to boost in-store traffic, enhance digital marketing performance, and drive higher returns on ad spend. Prior to the partnership, the dispensary faced challenges with inconsistent foot traffic and engagement drop-offs but was eager to scale its success through data-driven strategy and innovation.
The Challenge
- Despite steady online sales, in-store growth was stalling, with foot traffic slowing
- Outdated audience segmentation and creative fatigue caused a decline in CTRs and overall campaign engagement
- Operating in a highly saturated cannabis market, the dispensary struggled to maintain momentum or reach new audiences
- It became clear that a refreshed, data-driven strategy was needed to bridge the gap between digital investment and real-world results
The Solution
Audience Segmentation & Retargeting Overhaul
Revamped outdated targeting with real-time audience segmentation, focusing on high-intent users actively searching for dispensary products.
Introduced dynamic retargeting to re-engage past site visitors and boost both online and in-store conversions, with special attention to underperforming locations.
Creative Refresh with Cannabis-Specific Messaging
Replaced underperforming ads with high-impact creatives featuring cannabis-relevant visuals and offers.
These updated creatives more than doubled industry CTR benchmarks, reigniting user interest and performance across all store locations.
Seasonal Campaigns & Data-Driven Optimization
Launched timely seasonal promotions to align with major holidays and shopper behavior.
Leveraged continuous campaign monitoring to make real-time adjustments to placement and bidding, prioritizing top-performing segments.
In-Store Foot Traffic Strategy
Used regional location data to optimize campaigns by store, focusing on boosting traffic at two main locations while addressing lags at others.
These localized campaign adjustments led to a measurable increase in foot traffic and in-market engagement.
Results
NXTeck’s strategy turned early performance challenges into a high-growth opportunity, unlocking momentum across both digital and in-store channels.
By March 2025, the dispensary hit a record-breaking 8.5x ROI.
Online transactions surged, while targeted local efforts drove a notable increase in foot traffic, especially at previously underperforming locations.
The combination of seasonal campaigns, refreshed targeting, and dynamic retargeting steadily brought in new, high-intent customers.
Early success with new audience segments pointed to growing lifetime value and long-term brand loyalty.
Performance Summary
- Spend: $59,891
- Revenue: $508,000
- ROI: 8.5x
- New Customer Growth: Increased through refined segmentation and seasonal campaign engagement
- Top-Performing Tactics: Retargeting and cannabis-specific creative drove the highest engagement
- Early LTV Indicators: Strong engagement among newly acquired segments suggests long-term value potential
