Gary L. S. Allen
Chief Executive Officer
Gary Allen, a visionary thought leader in the tech space, is the Chief Executive Officer of New Frontier Data, the premier data, analytics, and technology firm specializing in the global cannabis industry. Gary’s expertise in operations, marketing, and technology, applied to a high-growth company in a fast-moving, emerging market, is perfectly aligned with this evolution of his 24-year career as an executive.
Prior to joining New Frontier Data as Chief Operating Officer in 2017, Gary put his background of excellence to work and founded ModernMinds to help other companies, leaders and teams achieve their next big, bold goal. From 2012 to 2016, Gary served as Principal of Spire Strategy Consulting (now ModernMinds) and concentrated on bringing the ideas of startups to market. From mobile apps to a completely new STEM (Science, Technology, Engineering & Math) digital education platform, Gary is committed to seeing the dreams of the entrepreneur come to realization.
In 2009, Gary helped create FRWD, which was one of the fastest-growing marketing firms during Gary’s tenure as Partner. Prior to that, as CEO of AdGooRoo, he led a top advertising intelligence firm to skyrocket in the market.
Gary is well-known for his early accomplishments in marketing technology, from the creation of his first mobile banking app in 1998 to building a market-leading bid management technology now known as Dart Search.
With over 20 years of creating innovative technology, starting successful companies, leading business strategy, and challenging ideas, Gary is an experienced change maker. He uses his powers for good to help companies produce measurable results, confidence, and repeatable ROI. Gary believes that taking a very direct and professional approach will get you everywhere you need to be. Success comes from collaboration, transparency, and the willingness to put performance at the forefront of all business decisions.
![gary headshot](https://newfrontierdata.com/wp-content/uploads/2024/02/gary-headshot.jpg)