Giadha Aguirre De Carcer, Founder & Chief Executive Officer
Having launched and operated four successful data-driven businesses, including disruptive technologies such as the original patent application behind Progressive’s Snapshot and Verizon’s Hum, Aguirre de Carcer is considered an expert in strategic positioning and risk management in emerging high-growth markets, investment banking, and government and commercial intelligence data collection and analysis. These core skill sets, along with dynamic entrepreneurship, have defined Aguirre de Carcer’s career and drive her vision forward for New Frontier Data.
Aguirre de Carcer is an official member of the Forbes Technology Council, and her work has been featured in Forbes, Fortune, CNBC, Fox News, CNN Money, Bloomberg, WSJ and other top news outlets, as well as in documentaries and books, including “Mary Janes,” “The Marijuana Show,” “The Great Green Gold Rush,” and “Breaking the Grass Ceiling,” among others.
Number Seven on the list of the 20 Most Influential Women in Cannabis by greendorphin, Aguirre de Carcer also has been designated one of The Most Powerful Women to Watch in D.C. and is a Stevie Awards Maverick of the Year award recipient. Her reputation of building a company that is considered the most reliable, trusted and unbiased cannabis big data company, has positioned her at the center of the 116th Congressional discussion on federal legalization, providing hard data to leaders as they study the reality and impact of cannabis legalization.
Her passion for trusted and unbiased data extends well beyond U.S. borders; in 2018, Aguirre de Carcer created the InterCannAlliance (ICA). The ICA is a New Frontier Data-led effort to foster best practices by sharing lessons learned to newly emerging cannabis stakeholders from leaders in each of the Nine Foundational Pillars of a healthy cannabis market. Her passion for education and sharing of knowledge stems from her many mentoring and volunteer efforts including the creation of the Women Entrepreneurship Reinforcement (WeR), a program to mentor and coach women starting their own businesses.
Although not the first woman to enter this space, she is the first immigrant woman and the first female to launch a FINTECH company in cannabis. She is also first to raise over $15M for a company operating in this industry.
New Frontier Data, headquartered in D.C., has been recognized in DCINNO as one of 17 D.C. area startups to Watch. PC Mag named the company one of just 15 Blazing Hot Weed Tech Companies to Watch. Having long since moved from being a startup, New Frontier Data now has the largest earned media of any other company in cannabis with 85% of the share of voice and over 6 billion in earned media reach.
Giadha Aguirre de Carcer is fluent in five languages: English, French, Italian, Portuguese and Spanish. Born in Italy and raised in France and Spain, she earned a Bachelor of Arts in International Relations & Trade from the University of Pennsylvania and a Master of Arts in International Security from Georgetown University.