Terms of Use

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Terms of Use

Effective Date: August 25, 2025

This Terms of Use agreement (the “Agreement” or “Terms”) is a legal contract between you ("you," "your," "user," or "member") and Frontier Financial Group, Inc., doing business as New Frontier Data (“FFG,” "we," or "us"). These Terms govern your access to and use of any websites operated by FFG, including but not limited to frontierfinancials.com, newfrontierdata.com, equio.newfrontierdata.com, and any subdomains or mobile applications (collectively, the "Site"); and all products, platforms, software, services, content, features, and tools offered through the Site, including but not limited to Equio™, NXTeck™, MarketEQ™, ShopEQ™, and AdEQ™ (collectively, the "Services" or "Products").

By accessing or using the Site or Services, or by registering an account, purchasing a product, signing an insertion order (IO), or otherwise engaging with our technology platforms, you agree to be bound by these Terms, including our Privacy Policy and any other applicable policies or product-specific provisions.

1. Defined Products and Platforms

FFG provides a suite of proprietary data and marketing solutions through the following platforms:

    • Equio™: A cannabis industry data analytics platform offering market trends, forecasts, and business intelligence.
    • NXTeck™: A mobile-first advertising and attribution platform that activates data-driven campaigns using anonymized consumer datasets, real-time location signals, and proprietary pixel tracking to measure performance across retail, QSR, and advocacy sectors.
    • MarketEQ™: A retail behavior analytics engine that delivers insights into market activity, shopper density, and demographic shifts.
    • ShopEQ™: A physical location intelligence tool for retailers and brands to understand real-world foot traffic, customer journey, and walk-in conversion.
    • AdEQ™: A performance measurement layer built for omnichannel media, including view-through attribution, exposure frequency, and campaign lift analysis.

 

All Products and Services are governed by these Terms unless otherwise specified in a product-specific license, insertion order, or subscription agreement.

2. License and Permitted Use

FFG grants you a limited, non-exclusive, non-transferable, and revocable license to access and use the Site and Products for your internal business purposes only. You may not:

  • Resell, sublicense, or distribute the Products or Services, in whole or in part, unless expressly authorized.
  • Export, extract, or reverse engineer data, analytics models, tracking mechanisms, or consumer identity mapping from any part of NXTeck™, MarketEQ™, ShopEQ™, or AdEQ™.
  • Use any Services or reports generated to compete with, copy, or create facsimiles of FFG products or systems.

Clients using NXTeck™ or AdEQ™ services must adhere to the terms set forth in any signed IO or service agreement, including restrictions on attribution data, pixel tracking, data enrichment, and audience targeting. Unless otherwise stated, all performance data generated is proprietary to FFG and shall not be disclosed or reused beyond the original campaign intent.

3. Data Privacy and Compliance

FFG complies with all applicable data privacy laws including the CCPA, GDPR, and U.S. state-specific consumer privacy statutes. All targeting and attribution delivered through NXTeck™, AdEQ™, or ShopEQ™ is performed using anonymized mobile ad identifiers and does not involve the resale or exposure of personally identifiable information (PII).

You agree not to use any Service to target, track, or identify individuals in a manner that violates applicable privacy laws or FFG policy. You also agree not to attempt to de-anonymize any data delivered to you through our platforms.

4. Ownership and Intellectual Property

All Services, platforms, analytics engines, reports, targeting logic, data visualizations, tracking pixels, software, and content—including those within Equio™, NXTeck™, MarketEQ™, ShopEQ™, and AdEQ™—are owned by FFG and/or its licensors. You acquire no ownership rights through use, and all rights not expressly granted are reserved.

You may not use FFG trademarks, trade names, logos, or proprietary labels without express written permission.

5. Subscription and Insertion Orders

Your access to certain Services may be governed by a subscription agreement or insertion order. Subscription Services will auto-renew unless cancelled in writing in accordance with your agreement. IO-based services (e.g., media activation through NXTeck™ or measurement via AdEQ™) are subject to the campaign dates, budgets, deliverables, and attribution terms set forth in the IO.

Unless otherwise stated, all fees are non-refundable. Usage data and performance analytics may be retained by FFG for compliance, reporting, or optimization purposes.

6. Restrictions and Termination

You may not:

  • Use the Products or Site to infringe on any intellectual property or violate any law.
  • Circumvent access controls, pixel logic, or attribution boundaries defined by your IO.
  • Share or redistribute reports, dashboards, or enriched data beyond internal use without express permission.

FFG reserves the right to suspend or terminate access without notice if you breach these Terms or misuse the Services.

7. Confidentiality and Attribution

All campaign methodologies, targeting logic, attribution models, and performance results derived from NXTeck™, MarketEQ™, ShopEQ™, or AdEQ™ are confidential. You may not disclose these methodologies to third parties or use them to design competing products.

When publicly sharing campaign performance or media results powered by FFG, you agree to credit "New Frontier Data" or "NXTeck™ by New Frontier Data" as the source.

8. Disclaimers and Limitation of Liability

All Products and Services are provided "AS IS" without warranty of any kind. FFG disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement.

To the fullest extent permitted by law, FFG shall not be liable for any indirect, special, incidental, or consequential damages. In no case shall FFG’s aggregate liability exceed the amount paid by you in the prior twelve (12) months for the applicable Service.

9. Governing Law and Disputes

These Terms shall be governed by the laws of the District of Columbia. Disputes shall be resolved via binding arbitration, with location limited to Washington, D.C., and subject to the dispute resolution and class action waiver provisions contained in the full Terms of Use.

10. Contact and Legal Notices

Questions or notices under this Agreement should be directed to:

Gary Allen
Chief Executive Officer
Frontier Financial Group, Inc. d/b/a New Frontier Data
5614 Connecticut Ave NW #331
Washington, D.C. 20015
Email: Legal@NewFrontierData.com

This Agreement represents the full Terms of Use for all FFG platforms and replaces any prior agreements related to your use of Equio™, NXTeck™, MarketEQ™, ShopEQ™, or AdEQ™ unless superseded by a signed, written contract.