Who We Are

Welcome to New Frontier Data, the most trusted market research company in the cannabis market since our inception. Our mission is straightforward: to provide the data and analysis that investors, retailers, brands, and regulators need to succeed in the dynamic cannabis industry.

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What We Do

For Executives, Investors, and Researchers

Make Informed Decisions with Comprehensive Cannabis Data

Get real-time dispensary visitor traffic, cannabis consumer, and cannabis market insights, providing the critical data needed to inform strategy and benchmark against the market.

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For Store Operators

Reach Your Full Audience Potential

Gain unprecedented insights into foot traffic trends and patterns, shopper behavior, and competitor performance—enabling more personalized experiences that drive more sales. Track store performance to measure success.

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For Marketers

Maximize Revenue Potential with Data Insights

Maximize ROI by targeting desired audiences with surgical precision and tracking marketing spend from ad to store visit.

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At New Frontier Data, we are dedicated to providing the cannabis industry with the data-driven insights needed to thrive. Trust us to be your partner in navigating this evolving landscape, ensuring you have the information and analysis necessary to achieve your goals.

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Insights From the Cannabit

The only multi-media cannabis industry reference library in the world.

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From Curiosity to Consistency: What the Data Reveals About the Next Era of Cannabis Retail Behavior

When we first started tracking consumer activity across the U.S. cannabis landscape earlier this year, the data told a story of exploration. Visiting multiple dispensaries each […]

How Dispensaries Can Boost Online Sales and Delivery in Tight Regulatory Environments with shopEQ

You launch an online menu, send out promos, and even roll out delivery options, yet sales don’t move the needle. Or worse, a state like New […]

Dwell Time Data: Why Some States See Longer Cannabis Shopping Trips and How Dispensaries Can Capitalize

If you’ve ever walked into a dispensary in New York, you’ll notice something: people don’t just pop in and out. They browse, they ask questions, they […]