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Who are the consumers in your market?  Effective marketing starts with knowing who your consumers are, what they want, and what they expect to pay to […]

The conversation around legalizing psychedelics for therapeutic use is heating up! Half of the cannabis consumers in our survey support access to substances like LSD, psilocybin, […]

In a surprising twist, half of cannabis consumers think psychedelics like LSD, psilocybin, MDMA, and ketamine should be legal for therapeutic use. But here’s the kicker: […]

Growing cannabis at home has gained significant popularity, providing enthusiasts with control over their product’s quality and reducing costs in the long run. Nearly half of […]

It’s Pride Month! Which is a great opportunity to honor the work of the LGBTQ+ community in paving the way for medical cannabis access. Here is […]

As the cannabis industry continues to evolve, new trends in consumer behavior are emerging, revealing intriguing insights into how different demographics are integrating cannabis into their […]

In a world where consumer preferences are as varied as workout routines, understanding your audience is key to marketing success. Recent research shows that 45% of […]

Dispensary owners and cannabis brands, take note: A significant portion, around 24%, of cannabis consumers currently operate within the grey market, bypassing regulated channels. This sector […]