Cannabis Insights

July 5, 2026

The Fireworks Are Over. Now Measure What Actually Happened.

For many cannabis dispensaries, the Fourth of July delivers exactly what operators hope for. Parking lots fill. Transactions climb. Loyalty enrollments increase. Sales reports look healthy, […]
June 21, 2026

The Hidden Cost of Customer Acquisition for Dispensaries in 2026

Most dispensary operators believe customer acquisition is becoming more expensive. They’re right. Advertising restrictions continue to limit available channels. Competition is increasing in nearly every legal […]
May 10, 2026

Q2 Reality Check. Did Your Q1 Growth Actually Stick?

Delivering an 8.5x return. (NXTeck Nevada Dispensary Case Study, Jul 2024 – Mar 2025) Q1 in cannabis almost always looks strong. New customers spike, promotions hit, […]
April 26, 2026

4/20 Is Over. Did You Keep the Customer?

Every year, 4/20 delivers what retailers expect: packed stores, elevated traffic, strong daily sales, and a rush of promotional activity. For many operators, it becomes one […]
April 5, 2026

How Dispensaries Can Turn World Cup Traffic into Measurable Growth with NXTeck

When the 2026 FIFA World Cup comes to the United States, it creates one of the most unique marketing moments brands will see for the next […]
March 15, 2026

The Question Every Dispensary Operator Eventually Asks

Recently during a conversation with a dispensary client, they asked a question that almost every operator eventually asks. “How do we know someone walked into the […]
March 1, 2026

Stop Measuring the First Basket: Why Dispensary Growth Requires a Lifetime Value Mindset

For many dispensary operators, growth has historically come from location, product assortment, pricing, and community loyalty. Marketing performance often gets evaluated in a very straightforward way. […]
December 18, 2025

Marijuana Rescheduling by Executive Order: What Actually Changed, What Did Not, and Why Precision Matters

Over the past 48 hours, I have read more than a dozen takes on the President’s executive order directing the rescheduling of marijuana. Many of them […]
November 23, 2025

How One Smart Targeting Strategy Drove 849% ROI — And How You Can Use the Same Playbook This Holiday Season

Holiday shopping season is here—and cannabis shoppers are more active, more intentional, and more responsive to personalized marketing than ever before. The brands that win this […]