Growth is easier to build on when you can see the revenue behind it. The customers your marketing brings to your dispensary make purchases, place online […]
When LTV Starts Improving CAC This is where the economics become more interesting. CAC tells you what you spent to acquire a customer. LTV tells you […]
Growth gets easier when your media starts with the right audience. Understanding who is most likely to buy before you spend gives your dispensary a stronger […]
A Strong Start A multi-location retailer recently invested $10,000 with NXTeck with one clear objective: acquire new customers. Within 4 weeks, 906 net-new customers had been […]
Holidays have a way of bringing more customers through the door and encouraging bigger purchases. For dispensaries, Labor Day is one of those moments. Patients and […]
Two dispensaries finished the quarter with nearly identical results. Each reported double-digit revenue growth. Each saw strong weekend traffic. Each believed their marketing strategy was working […]
A recent analysis of a multi-location cannabis operator uncovered an unexpected pattern. The dispensary with the highest monthly sales wasn’t the location where marketing was creating […]
For many cannabis dispensaries, the Fourth of July delivers exactly what operators hope for. Parking lots fill. Transactions climb. Loyalty enrollments increase. Sales reports look healthy, […]
Most dispensary operators believe customer acquisition is becoming more expensive. They’re right. Advertising restrictions continue to limit available channels. Competition is increasing in nearly every legal […]