marketing strategy

June 21, 2026

The Hidden Cost of Customer Acquisition for Dispensaries in 2026

Most dispensary operators believe customer acquisition is becoming more expensive. They’re right. Advertising restrictions continue to limit available channels. Competition is increasing in nearly every legal […]
March 1, 2026

Stop Measuring the First Basket: Why Dispensary Growth Requires a Lifetime Value Mindset

For many dispensary operators, growth has historically come from location, product assortment, pricing, and community loyalty. Marketing performance often gets evaluated in a very straightforward way. […]
February 1, 2026

Why “Who Are Our Competitors?” Is the Wrong Question for Dispensaries and How the Right Data Changes Everything

At some point, every growing dispensary asks the same question: “Who are our competitors?” It sounds strategic. It feels foundational. And yet, for many dispensaries, even […]