Comprehensive Cannabis Industry Analysis Reports by New Frontier Data
Unlock In-depth Insights into the Cannabis Industry
Discover the most reliable and comprehensive insights into the cannabis market with New Frontier Data. Our team of seasoned analysts leverages a wealth of reliable sources and cutting-edge technologies, including AI and machine learning, to bring you accurate, insightful, and easily digestible reports. Our analysis delves into the latest developments, trends, risks, and opportunities within the global cannabis sector, providing you with the knowledge needed to navigate this dynamic industry.
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Motivations For Use & Consumer Behavior
Research reveals that having a medical cannabis card isn't the best indicator of consumption motivation. Many consumers in adult-use markets use cannabis for therapeutic reasons without a medical card, while some in medical-only markets get medical cards but also use cannabis recreationally. Our Consumer Survey shows 53% of consumers use cannabis for both medical and recreational purposes, while 32% are purely recreational users, and 15% are strictly medical. The study also found that medical users are more likely to consistently buy from the same source, underscoring the need for reliable products for medical consumers.
Cannabis Consumers in America 2023 – Growing the Legal Market: Expanding the Consumer Base
This report examines current trends across cannabis and how the history of cannabis prohibition continues to have a profound impact on every face of the cannabis industry. From product preferences to social equity programs and everything in between, prohibition has shaped the cannabis narrative. As the cannabis industry seeks to set the record straight, it must address the harms of prohibition head on while meeting the needs of modern cannabis consumers.
Our Latest Research Briefs
Motivations For Use & Consumer Behavior
Research reveals that having a medical cannabis card isn't the best indicator of consumption motivation. Many consumers in adult-use markets use cannabis for therapeutic reasons without a medical card, while some in medical-only markets get medical cards but also use cannabis recreationally.
Consumption Preferences and Consumer Characteristics
The evolving cannabis market, driven by advancements in emulsion, breeding, and ingestion technologies, has diversified consumer preferences. Yet, marketing still largely targets young men. This report explores the consumption habits of three groups: exclusive smokers, mixed-method users, and non-smoked product enthusiasts like edible and tincture consumers.
Medical Cannabis: Patient Use Patterns and Product Preferences
Explore the rise of medical cannabis, with over half of consumers using it for both medical and recreational needs. Popular for pain relief, anxiety, and insomnia, 94% report symptom improvement, often choosing cannabis over prescriptions or alcohol. Preferences range from inhalation for quick relief to edibles for lasting effects. Download the brief to see how cannabis is transforming wellness.
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Equio subscribers have exclusive access to our entire archive of cannabis reports. This comprehensive collection allows you to explore the industry's historical data and trends, providing a valuable perspective on its growth and evolution
