Cannabis Insights
May 10, 2026
Delivering an 8.5x return. (NXTeck Nevada Dispensary Case Study, Jul 2024 – Mar 2025) Q1 in cannabis almost always looks strong. New customers spike, promotions hit, […]
April 26, 2026
Every year, 4/20 delivers what retailers expect: packed stores, elevated traffic, strong daily sales, and a rush of promotional activity. For many operators, it becomes one […]
April 5, 2026
When the 2026 FIFA World Cup comes to the United States, it creates one of the most unique marketing moments brands will see for the next […]
March 15, 2026
Recently during a conversation with a dispensary client, they asked a question that almost every operator eventually asks. “How do we know someone walked into the […]
March 1, 2026
For many dispensary operators, growth has historically come from location, product assortment, pricing, and community loyalty. Marketing performance often gets evaluated in a very straightforward way. […]
December 18, 2025
Over the past 48 hours, I have read more than a dozen takes on the President’s executive order directing the rescheduling of marijuana. Many of them […]
November 23, 2025
Holiday shopping season is here—and cannabis shoppers are more active, more intentional, and more responsive to personalized marketing than ever before. The brands that win this […]
November 9, 2025
For years, cannabis retail has been defined by discovery. Shoppers explored multiple dispensaries, compared menus, and spent time browsing. But the latest Equio data from NXTeck […]
October 26, 2025
Insights derived from 14,000 dispensary locations and 22 million verified device interactions show a clear shift in consumer behavior: cannabis shoppers have evolved from curiosity-driven exploration […]