Hyper-Defined Consumer Targeting in the Cannabis Industry
November 6, 2019Amid Raging Wildfires, Is California’s Market Up in Smoke?
November 10, 2019Hyper-Defined Consumer Targeting in the Cannabis Industry
November 6, 2019Amid Raging Wildfires, Is California’s Market Up in Smoke?
November 10, 2019
- In 2019, an estimated 29.8 million pounds of U.S.-grown cannabis will be produced for demand of flower, oils, and other derivative products.
- California will produce approximately 17.3 million pounds (58%) of U.S. cannabis.
- Also the largest cannabis-consuming state, California will use an estimated 4.8 million pounds (legal and illicit markets combined).
- Only 27.7% (1.3 million pounds) of California’s cannabis demand will be supplied by the legal market.
- California will export an estimated 12.7 million pounds of cannabis.
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