Who is dominating the edibles market?

As edibles continue to grow in popularity, favorites among consumers are emerging. When it comes to edibles, consumers are looking for a consistent dose, a reasonable price point, and a form that they can consume on the go. In 2023, gummies were the product of choice for 84% of consumers (compared to 45% in 2022) This is evidenced by the top 10 edibles brands for the week of 8-25 to 8-31. Heading up the top four were Wyld, Incredibles, Wana, and Kiva, collectively capturing 18% of the edibles market share!

Not only are edibles gaining popularity with current consumers, but they are also the product of choice for potential consumers. In 2022, 17% of current consumers said they use non-flower cannabis products only. That jumped to 21% in 2023. Also in 2023, 70% of people considering using cannabis for the first time said they would choose edibles. Consumers are loyal to brands they like. Forty-five percent of consumers say they always or usually buy the same brand of edibles, and only 7% say they rarely purchase the same edibles brand twice. This is good news for the brands on the list. For the brands not on the list, understanding your target consumer and how to reach them is an important first step. Sixty percent of consumers say that they rely on friends for recommendations. Apps like Budist have emerged as trusted referral and product sources for consumers. 

What does this mean for retailers? Many retailers have online ordering and purchasing platforms with in-store pickup. Knowing which brands are selling is part of the equation. The other is knowing who is buying them and what kind of messaging is compelling them to do so. That’s where we come in. NXTeck not only helps you identify the audience segments most likely to visit your store, but we can also put a media strategy in place to target these consumers. But that’s not all! Our unique tracking abilities enable us to follow a customer from viewing your ad to placing an order in your online marketplace. This means that your marketing strategy can become smarter and more targeted over time, making the most out of your budget and maximizing your revenue! To prove it, we’re offering an incredible deal for September!

For the entire month of September, NXTeck will cover all your media costs.* But you need to act quickly—this offer is limited and will close as soon as we reach capacity.  Contact us today to get started!