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Oregon Retail Flower Sales Soar as the Price Per Gram Falls


  • In 15 months, the average price per retail gram of flower plunged from $9.79 to $5.77, fueled by increased competition and greater operational efficiency.
  • Meanwhile, the volume of flower sold grew dramatically, as more consumers transitioned to the legal market from illicit purchasing.
  • While average consumer spending per transaction ($35.25) barely moved, the lower pricing saw the average amount of flower purchased increase by 42% (to 4.60 grams from 3.25 grams).
  • As prices fall, consumers are inclined to buy more product rather than spend less money.