Increase in U.S. Cannabis Consumption Rate
- Since 2011, more than 7.5 million adults have joined the ranks of now 22.4 million regular cannabis users.
- New Frontier Data’s research suggests that the increase reflects a shift: Infrequent users are consuming more regularly, rather than new consumers suddenly becoming regular users.
- The growing base of regular consumers highlights the need to understand how customers may be segmented based on their intended uses, product preferences, and consumption habits.
- Along with rising public support for legalization (64% nationwide, according to the latest Pew survey), both evolving social acceptance and increasingly popular use of cannabis underline a growing tension between rapidly expanding legal state markets versus the federal government’s prohibition stance.