According to New Frontier Data’s 2017 Cannabis Attitudes Survey, approximately one-fifth of respondents, 22%, indicated that they would be more interested in visiting a state which has legalized cannabis.
The majority of respondents, 66%, reported that legalization would not influence their travel interest.
Of the respondents who would be positively influenced by the availability of legal cannabis when selecting a destination, 84% said they were likely to purchase cannabis from a dispensary while there.
Those who indicated that legalization would positively influence their decision to visit a state were most interested in visiting Colorado(61%) and California(59%). Second tier canna-tourism markets included Washington(37%), Oregon(36%) and Nevada(36%).