New Frontier Data’s Executive Vice President John Kagia presented our latest findings to a packed house at the Washington, D.C. chapter of Women Grow just one night after the historic Election 2016. Eight out of nine states passed cannabis reform measures, four for adult use, California, Nevada, Maine and Massachusetts, and four for medical cannabis, Florida, North Dakota, Arkansas, and Montana.
Kagia also explored what operators and investors can expect to see in these new markets, the latest trends in the industry, and the explosive numbers coming out of the sector on the sales of concentrates and edibles.
However, the portion of the discussion that was of interest to attendees was the portion of the talk on Arizona and why that measure failed. The lack of funding for the legalization campaign combined with a well-funded, well-coordinated and very aggressive opposition campaign, contributed to the measure’s failure in the historically conservative state.
Attendees were also interested in how legal cannabis might evolve in D.C. which remains an open question given Congress’ continued intervention in the city’s efforts to create a legal, regulated cannabis market. Michelle Rutter from the National Cannabis Industry Association also joined Kagia to speak on the election results and what impact it will have on Congress.
Kagia will also be presenting a more in depth look at these analytics later this week at the Arcview Investor Forum and Marijuana Investor Summit.
John Kagia, Executive Vice President, Industry Analytics
John Kagia is the Executive Vice President, Industry Analytics for New Frontier Data. He applies his keen understanding of market research, business strategy and industry analysis to help high performing organizations achieve their strategic objectives. Leveraging his years of experience managing research studies for industry-leading clients including Accenture, Microsoft, The George Washington University, and the U.S. Department of State, Kagia brings a keen understanding of how market insights enable organizations to plan, grow, compete, and measure performance more effectively.
Kagia is particularly interested in helping to identify and build sustainable competitive positions. His passion about issues such as disruptive innovation and new market opportunities, has brought him to focus on identifying strategic business opportunities in the fast-evolving marijuana industry.
He received his MSc. in Marketing with a Market Research focus from Johns Hopkins University’s Carey Business School. He concurrently studied Japanese at the university’s School for Advanced International Studies (SAIS). He received an MA in Management from the University of Durham in the United Kingdom, and his B.A., Joint Honors, in Japanese and Management from the University of Leeds also in the UK.
Kagia is Past President of the Mid-Atlantic chapter of the Market Research Association (MRA), and has earned Professional Researcher Certification (PRC) status. He is also an active member of the American Marketing Association (AMA).